Watch On-Demand: Cutting to Contextual Targeting

May 26, 2021

As the impending deprecation of third party cookies looms closer, Contextual Targeting has taken center stage, and nowhere is it more relevant than in Programmatic buying. To fit the growing needs of the ever-changing digital ad landscape, we are re-evaluating Contextual Targeting and how it can help drive stronger recall, favorability and ultimately a more […]

On Demand: H2 2020 Media Quality Report Webinar

January 1, 1970

2020 brought unexpected changes that affected every aspect of life — and the digital advertising industry is no exception. As the world moves forward, IAS has taken a look at how unforgettable global events shaped digital advertising in an unprecedented year. In our H2 2020 MQR webinar, we cover: Time-in-view, viewability, brand safety, and ad […]

IAS on Programmatic Transparency at the IAB Annual Leadership Meeting

January 1, 1970

The meteoric growth of programmatic has captured the attention of digital power players. While supply chain optimization can add complexity, advertisers still need to access the most relevant inventory to reach consumers. In a fragmented landscape where efficiency matters more than ever, how can partnerships make transparency a reality for programmatic? Last month, IAS Chief […]

Watch on-demand: Unweaving the Web

March 30, 2021

In this co-hosted webinar with Jill Wittkopp, Head of Product at the IAB Tech Lab, we walk through what the new SDK does, the benefits of adopting it, and what the Tech Lab has in store for the rest of 2021. 

Watch on-demand: Breaking up with cookies

February 23, 2021

It might seem like cookies were made for digital advertising, but when it comes to the perfect match, we promise there are plenty of other fish in the sea. Like any breakup, the road to recovery includes some challenges, and this one is no different: targeting complexities, technological implications, and policy changes are just a […]

Watch on-demand: IAS talks Automated Tag with Awlogy

December 3, 2020

With 2020 coming to a close, the industry is gearing up for a new year and new priorities. At IAS, we recognize that digital advertising campaign trafficking is, at times, tedious and that the tag wrapping process can be subject to human error. The digital landscape is evolving, and IAS is dedicated to helping marketers shift their focus toward success. With this goal in mind, IAS developed the Automated Tag solution.

Watch On-Demand: Cookieless Campaigns

December 15, 2020

Cookie deprecation has sparked quite the conversation Among the many changes we’ve experienced in 2020, cookie deprecation has the industry talking. Concerns about data privacy have not only led to increasing legislation but are also driving technological change. Still, the future of digital marketing in a cookieless world remains ambiguous. In our latest webinar, Cookieless […]

Context Control Summit Recap

October 14, 2020

IAS hosted the first Context Control Summit last week to discuss contextual marketing and the ever-changing 2020 digital ecosystem. With news stories about COVID, global social injustices, and election season, brands have had a difficult time finding suitable environments.

Discover the Power in Channel Science

September 30, 2020

A powerful, one-stop solution for YouTube advertising, Channel Science combines four solutions into one: brand safety and suitability, contextual targeting, performance optimization and reporting for YouTube advertisers.

On-Demand Webinar: The At-Home Audience

September 24, 2020

Feeling a little lost in the connected TV (CTV) landscape? Get to know the difference between apps, devices, and channels and unlock addressable ad inventory on the most popular streaming platforms. Watch our latest webinar for more.

Connected TV: Smooth Streaming Ahead

June 24, 2020

IAS partners with industry leaders to discuss recent surges in connected TV adoption and the future of advertising and measurement on the platform.

Virtual Panel: Eyes on the Buys

June 24, 2020

We’ve gathered experts from Roku, Digiday, and Dentsu Aegis Network for an IAS-moderated panel on connected TV (CTV), the platform that’s catching consumer eyes more than any other.

Total Visibility: Media transparency in the era of efficiency

June 10, 2020

In this virtual fireside chat IAS, Amino Payments, and Verizon Media discuss the emergence of an industry-first partnership between IAS and Amino. With Total Visibility, advertisers can take back control of their programmatic media spend. Moderated by Verizon Media, this premier virtual fireside chat dives into the importance of transparency into supply path costs and what the future of advertising holds.

Unlocking Mobile: The power of the OM SDK

May 5, 2020

As advertisers attempt to capitalize on the growing space, they continue to struggle with in-app measurement and verification. Enter the OM SDK: the hero of in-app environments that allows for transparency, optimization, and monetization on mobile.

Free Press and Advertising: Webinar Q&A

April 29, 2020

In the wake of fake news and terrorism, many advertisers have stepped away from running their ads alongside hard news. In our virtual panel, IAS and key media players discuss what brands can do to make sure they are not aligning with misinformation.

Free Press, Advertising, and the Future of Democracy

April 29, 2020

In the wake of fake news and misinformation, many advertisers have stepped away from running their ads alongside hard news because of the risk to their brand reputation. Advertisers have played a crucial role in supporting media and ultimately free press as a whole, but this recent shift in behavior by advertisers is causing a ripple effect throughout the publishing industry and shaking the very foundation of our democracy.

The Post-Cookie Fallout: Webinar Q&A

March 19, 2020

In our “Post-Cookie Fallout” webinar, we discussed solutions and best practices to help publishers maximize the value of their inventory in the wake of industry change and uncertainty. Now, we’re answering questions from our attendees.

The Post Cookie Fallout

March 19, 2020

In our “Post-Cookie Fallout” webinar we discussed solutions and best practices to help publishers maximize the value of their inventory in the wake of industry change and uncertainty. The shift away from cookie-based targeting is the perfect opportunity for publishers to identify new ways to gain from previously unmonetized inventory and maximize yield, all while maintaining the inventory quality that your advertisers care about most.

IAB Canada presents the IAS Halo Effect

November 12, 2019

IAB Canada hosted a webinar with our team to discuss the Halo Effect Study. In the webinar IAS Product Marketing Director, Rossmary Gil, explains the impact of ads viewed in high quality vs. low quality environments, concluding that high quality environments matter to consumers.

Webinar: 2019 Holiday Buying Unwrapped

October 9, 2019

Across the United States and beyond, the holiday season is the most important period in the retail calendar. During this busy time, campaign performance is critical, as it provides an opportunity to connect with highly engaged shoppers searching for the perfect gift.

A 360 view of video advertising: Webinar Q&A

July 17, 2019

Video content consumption is more fluid than ever across screens.  In our Virtual Panel titled A 360 View of Video Advertising, IAS sat down with industry leaders from Innovid, FreeWheel Advertisers, and NBCU to discuss the opportunities and challenges from a converged video world and stressed the importance of partnerships in order to scale the latest Connected TV (CTV) environment.

Virtual panel: A 360 view of video advertising

July 17, 2019

We invited industry leaders to a digital panel aimed at breaking down the larger digital video ecosystem. How can we can start taking advantage of the landscape that’s set to overtake traditional TV advertising in the next decade? With new innovation comes the need to establish lasting partnerships to achieve success.

OTT Evolution: Conquer the wild wild west of advertising

June 5, 2019

In our OTT Evolution webinar we discuss OTT and CTV, what fraud looks like in this environment and best practices to protect yourself.

Insights you can learn from: H2 2018 Media Quality Report

February 7, 2019

Watch our Media Quality Report webinar as we provide context for U.S. benchmark data from H2 2018 and arm you with best practices to improve media quality in your campaigns.

Transparency in Digital: H1 2018 Media Quality Report

October 24, 2018

In this webinar, our experts provide context for the H1 2018 U.S. benchmark data and arm you with best practices to improve media quality in your campaigns. Deep dive into viewability rates for video and display, brand safety trends and risky categories for marketers, and the key forces driving fraud today.

Tricks of the trade: 2018 Holiday Edition

October 10, 2018

To make the most of your programmatic budgets during the holiday season, you need to be armed with the latest insights. Leverage these tips and tricks to make your programmatic dollars go further, increase your ROI, and connect with holiday shoppers during this key time of year.

Avoid risky content. Protecting your digital investment.

July 24, 2018

The news cycle is tumultuous, fake news is still proliferating online, and adult content is still pretty popular. Brand safety challenges abound and for marketers scaling their campaigns, the risk of winding up next to something unsavory has never been greater. In this webinar we explore the boundaries of brand safety and share tips to keep your brand safe.

Transparency in digital: H2 2017 Media Quality Report

April 10, 2018

The H2 2017 Media Quality webinar features insights from our bi-annual IAS Media Quality Report. We discuss U.S. media quality brand safety benchmarks from the U.S. and around the globe. H2 2017, saw many headlines lauding the challenges brands face in ensuring their advertising appears in safe environments and adjacent to risk-free content.

Dig into the Data: Keeping your brand safe in a mobile-first world

February 20, 2018

Every day more users are shifting their eyes to mobile and it’s clear that ad dollars have to follow them. But how can brands be sure that they’re making the most of the ad spend inside fast-changing mobile environments? We teamed up with MoPub for a webinar to help you understand the quality of mobile inventory, and learn new tactics to invest and measure your brand dollars.

Navigating midterm election advertising

January 30, 2018

The stakes are high for digital publishers who will see increased spending matched with increased scrutiny from regulators during midterm season. In our webinar “Navigating Midterm Election Advertising” we spoke to publishers about how to meet regulatory requirements, package PMPs, and optimize their content for political advertisers. 

Tricks of the trade: 2017 Holiday Edition

November 15, 2017

To make the most of your programmatic budgets during the holiday season, you need to be armed with the latest information on viewability, brand safety, and ad fraud. Leverage these tips and tricks to increase scale without sacrificing quality and make your programmatic dollars go further, increase your ROI, and connect with holiday shoppers during this key time of year.

Transparency in digital: H1 2017 Media Quality Report

September 18, 2017

In this webinar we present the results of the Media Quality Report for H1 2017. Learn how to use brand safety, viewability, and ad fraud benchmarks to bring greater transparency to your digital campaigns. 

Make it count: practical tips to improve your viewability

June 6, 2017

People are consuming more and more content online, but up to 50% of digital ads are not viewable. That’s a big problem for both buyers and sellers. What can you do to save your digital, and your bottom line? In this recorded webinar, we explain the current landscape of viewability and provide key insights into how you can boost your performance.

Protect your brand: how can you avoid inappropriate online content?

April 25, 2017

In this on-demand webinar, we explain how brand safety problems occur, how they can impact both direct and programmatic buys, and what can be done about them. We will reveal best practices so advertisers, publishers and technology companies can effectively tackle brand safety challenges.

Transparency in digital: H2 2016 Media Quality Report

April 5, 2017

In this on-demand webinar, we present the results from the H2 2016 Media Quality Report, which covers key metrics such as brand safety, viewability, and ad fraud, to help you understand benchmarks for performance, and provide best practices on how to improve media quality on your campaign.