Watch On-Demand: Cutting to Contextual Targeting

Contextual Targeting in the Programmatic World

05/27 By IAS Team

As the impending deprecation of third party cookies looms closer, Contextual Targeting has taken center stage, and nowhere is it more relevant than in Programmatic buying.

To fit the growing needs of the ever-changing digital ad landscape, we are re-evaluating Contextual Targeting and how it can help drive stronger recall, favorability and ultimately a more positive user experience.

In our webinar, we covered:
– The evolution of Contextual Targeting
– Why Contextual Targeting is vital for Programmatic
– How Contextual Targeting works, and key solutions to thriving in a cookieless world

Presenter: John Dolan, VP of Agency & Programmatic Development, IAS