Everything is changing in 2020, and connected TV is no exception. But as consumer behaviors in the time of coronavirus continue to shift, the value of views on your high-impact ad buys has never been greater. In IAS and Digiday’s March 2020 CTV study, 55% of respondents said the quality of CTV content is higher than that of digital video content.
Get the full rundown on the digital trends that are shaping the platform and the future of cross-screen advertising. We’ve gathered experts from Roku, Digiday, and Dentsu Aegis Network for an IAS-moderated panel on the platform that’s catching consumer eyes more than any other.
- Sarah Canerday, Senior Business Development Director, CTV, Integral Ad Science
- Tim Peterson, Senior Reporter, Digiday
- Kristina Shepard, Head of East Coast Sales & Agency Partnerships, Roku
- Brad Stockton, VP, Video Innovation, Dentsu Aegis Network