Viewability: the essentials

05/23 By IAS Team

Advertising has no chance of working unless consumers have the opportunity to see the ads. When as much as 50% of digital ads are not viewable, it’s no surprise that viewability has become a top concern in digital advertising. This guide gives you:

  • An overview of the industry guidelines to viewability and how viewability is measured
  • Context into the differences across environments, channels, and devices
  • Steps to improve your viewability
  • Perspectives from buyers and sellers
  • Key insights into the impact of viewability on consumers
  • And more

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