Unlocking Mobile: The power of the OM SDK

05/06 By IAS Marketing

If we didn’t already know it, 2020 has confirmed that the future is mobile. As usage continues to grow, mobile ad spend is expected to overtake all other traditional media ads combined before the year is over.

As advertisers attempt to capitalize on the growing space, they continue to struggle with in-app measurement and verification. Enter the OM SDK: the hero of in-app environments that allows for transparency, optimization, and monetization on mobile.

Join our virtual panel as IAS and our industry partners unlock the mystery of mobile, the power of the OM SDK, and how to stay both safe and suitable on every platform.

Moderator:

  • Joseph Razenbach – Director of Product Strategy, Integral Ad Science

Panelists:

  • Brad Beal – Senior Product Manager, MoPub (a Twitter Company)
  • Maria Breza – Vice President, Audience Data Operations & Ad Quality Measurement, Pandora
  • Eric Warburton – Vice President, Ad Operations, Horizon Media

 

Watch on-demand