How can publishers effectively compete in today’s digital marketplace?

06/25 By IAS team

During the French IAS Summit, Terence Robinson, Head of Digital Platforms, BBC, Daniel Powell-Rees, Head of Technology optimization, The Guardian and Philipp Schmidt, Managing Director, Prisma Media questioned the balance between viewability, brand suitability and how to guarantee a good consumer experience.

Watch the whole session below to hear about the role that trust plays in news and publishing, alongside why brand safety is critical for digital advertising campaigns.