Covid-19 Impact on Consumer Sentiment and Context

02 June 2020

Whilst we may be nearing a turning point in the unchartered waters faced due to COVID-19, the advertising industry continues to seek guidance on navigating today and preparing for tomorrow.

To help the industry evolve at speed and prepare for the future, we have partnered with GroupM, Sky and IAB Europe for an informative webinar to discuss evolving post-pandemic and preparing for the future. 

Tune in to hear how brands and agencies adjusting their media strategies to maximise ROI in these challenging times. 

Total Visibility: Media transparency in the era of efficiency

10 June 2020

In this virtual fireside chat IAS, Amino Payments, and Verizon Media discuss the emergence of an industry-first partnership between IAS and Amino. With Total Visibility, advertisers can take back control of their programmatic media spend. Moderated by Verizon Media, this premier virtual fireside chat dives into the importance of transparency into supply path costs and what the future of advertising holds.

Scale your YouTube strategy with confidence

02 June 2020

YouTube has two billion users. Those users watch billions of videos a day and generate billions of views. Tune into our latest webinar with YouTube themselves and discover how to deliver impactful campaigns, in brand suitable environments, that truly connect with your YouTube audience.

IAS Coronavirus Ad Adjacency Study explained

13 May 2020

In the midst of the evolving coronavirus situation, the advertising industry continues to seek guidance on how to best navigate these unprecedented circumstances. IAS has conducted a research to see how Coronavirus has impacted consumer perception of digital advertising, and specifically, what role the sentiment of content has to play in our response to advertising adjacent to this content. Tune in to explore our findings!

Bots Don’t Buy – Ad Fraud Explained

23 April 2020

It’s 2020 and bots can call you a taxi, answer your most complex questions and even pick a playlist to suit your mood. But what they don’t do, however, is buy. Fraudulent bots exist to trick advertising technology to pay for fraudulent impressions; and fraudsters are profiting in the billions! In this on-demand webinar, we explain the different types of fraud and how to effectively protect your media investment.

The Post Cookie Fallout

19 March 2020

In our “Post-Cookie Fallout” webinar we discussed solutions and best practices to help publishers maximize the value of their inventory in the wake of industry change and uncertainty. The shift away from cookie-based targeting is the perfect opportunity for publishers to identify new ways to gain from previously unmonetized inventory and maximize yield, all while maintaining the inventory quality that your advertisers care about most.

Are you ready for the holidays?

18 September 2019

Campaign performance is always important, but it’s critical during the holiday season. Brands needs to know that their ads are being viewed by real people – or risk losing the chance to improve ROI on media campaigns. Considering £17.6 billion was spent on shopping during the 2018 holiday season, according to eMarketer, the opportunity for marketers is huge.

Virtual panel: A 360 view of video advertising

17 July 2019

We invited industry leaders to a digital panel aimed at breaking down the larger digital video ecosystem. How can we can start taking advantage of the landscape that’s set to overtake traditional TV advertising in the next decade? With new innovation comes the need to establish lasting partnerships to achieve success.

OTT Evolution: Conquer the wild wild west of advertising

09 July 2019

In our OTT Evolution webinar we discuss OTT and CTV, what fraud looks like in this environment and best practices to protect yourself.

Webinar: H2 2018 UK Media Quality Report

07 May 2019

The IAS H2 2018 UK Media Quality Report (MQR) provides the latest benchmarks for viewability, time-in-view, brand safety, and ad fraud across digital environments and channels in the UK.

Industry Pulse: Advertising trends, technologies, and priorities that will shape the industry in 2019

07 February 2019

Surveying over 150 UK marketing professionals, the IAS Industry Pulse report provides new and unique insight into key trends of the year and the opportunity 2019 holds.

Avoid risky content. Protecting your digital investment.

24 July 2018

The news cycle is tumultuous, fake news is still proliferating online, and adult content is still pretty popular. Brand safety challenges abound and for marketers scaling their campaigns, the risk of winding up next to something unsavory has never been greater. In this webinar we explore the boundaries of brand safety and share tips to keep your brand safe.

Dig into the Data: Keeping your brand safe in a mobile-first world

20 February 2018

Every day more users are shifting their eyes to mobile and it’s clear that ad dollars have to follow them. But how can brands be sure that they’re making the most of the ad spend inside fast-changing mobile environments? We teamed up with MoPub for a webinar to help you understand the quality of mobile inventory, and learn new tactics to invest and measure your brand dollars.

Transparency in digital: H1 2017 Media Quality Report

27 September 2017

In this webinar we present the results of the Media Quality Report for H1 2017. Learn how to use brand safety, viewability, and ad fraud benchmarks to bring greater transparency to your digital campaigns. 

Make it count: practical tips to improve your viewability

06 June 2017

People are consuming more and more content online, but up to 50% of digital ads are not viewable. That’s a big problem for both buyers and sellers. What can you do to save your digital, and your bottom line? In this recorded webinar, we explain the current landscape of viewability and provide key insights into how you can boost your performance.

Protect your brand: how can you avoid inappropriate online content?

25 April 2017

In this on-demand webinar, we explain how brand safety problems occur, how they can impact both direct and programmatic buys, and what can be done about them. We will reveal best practices so advertisers, publishers and technology companies can effectively tackle brand safety challenges.