Webinars

On-demand

Are you ready for the holidays?

September 18, 2019

Campaign performance is always important, but it’s critical during the holiday season. Brands needs to know that their ads are being viewed by real people – or risk losing the chance to improve ROI on media campaigns. Considering £17.6 billion was spent on shopping during the 2018 holiday season, according to eMarketer, the opportunity for marketers is huge.

OTT Evolution: Conquer the wild wild west of advertising

July 9, 2019

In our OTT Evolution webinar we discuss OTT and CTV, what fraud looks like in this environment and best practices to protect yourself.

Webinar: H2 2018 UK Media Quality Report

May 7, 2019

The IAS H2 2018 UK Media Quality Report (MQR) provides the latest benchmarks for viewability, time-in-view, brand safety, and ad fraud across digital environments and channels in the UK.

Industry Pulse: Advertising trends, technologies, and priorities that will shape the industry in 2019

February 7, 2019

Surveying over 150 UK marketing professionals, the IAS Industry Pulse report provides new and unique insight into key trends of the year and the opportunity 2019 holds.

Avoid risky content. Protecting your digital investment.

July 24, 2018

The news cycle is tumultuous, fake news is still proliferating online, and adult content is still pretty popular. Brand safety challenges abound and for marketers scaling their campaigns, the risk of winding up next to something unsavory has never been greater. In this webinar we explore the boundaries of brand safety and share tips to keep your brand safe.

Dig into the Data: Keeping your brand safe in a mobile-first world

February 20, 2018

Every day more users are shifting their eyes to mobile and it’s clear that ad dollars have to follow them. But how can brands be sure that they’re making the most of the ad spend inside fast-changing mobile environments? We teamed up with MoPub for a webinar to help you understand the quality of mobile inventory, and learn new tactics to invest and measure your brand dollars.

Transparency in digital: H1 2017 Media Quality Report

September 27, 2017

In this webinar we present the results of the Media Quality Report for H1 2017. Learn how to use brand safety, viewability, and ad fraud benchmarks to bring greater transparency to your digital campaigns. 

Make it count: practical tips to improve your viewability

June 6, 2017

People are consuming more and more content online, but up to 50% of digital ads are not viewable. That’s a big problem for both buyers and sellers. What can you do to save your digital, and your bottom line? In this recorded webinar, we explain the current landscape of viewability and provide key insights into how you can boost your performance.

Protect your brand: how can you avoid inappropriate online content?

April 25, 2017

In this on-demand webinar, we explain how brand safety problems occur, how they can impact both direct and programmatic buys, and what can be done about them. We will reveal best practices so advertisers, publishers and technology companies can effectively tackle brand safety challenges.