Topics

Programmatic

How can publishers effectively compete in today’s digital marketplace?
Vidéo
  06/25 By IAS TEAM
How Omnicom Media Group UK reduces brand risk and media waste for advertisers
Case study
  06/12 By IAS Insider
Real-time viewability insights for real-time optimisation
Article
  05/08 By Robert Greenberg
Industry Pulse report: UK digital advertising opportunities in 2019
Article
  02/06 By IAS Team
2019 Predictions from IAS
Article
  12/18 By IAS Team
Tricks of the trade: Holiday marketing Q&A
Article
  10/23 By 6
Two simple steps to protect yourself against bid caching
Article
  09/11 By Amanda Forrester
Does World Cup media score marketer goals?
Article
  07/10 By John Bonanno
Case Study: How one CPG brand cut programmatic ad fraud
Case study
  06/28 By Mike Kim
OTT’s ad supported future
Article
  06/21 By Amy Shriber
CEO Scott Knoll talks fixing digital advertising on CNBC
Video
  05/08 By IAS Team
Ask a social buyer: iProspect
Article
  03/22 By Rossmary Gil
Avoiding false positives: Strategic implementation of keyword blocking
Article
  03/09 By John Bonanno
Tricks of the trade: a Q&A on programmatic buying
Article
  11/23 By IAS Insider
UK Programmatic is hot on the heels of publisher direct
Article
  09/25 By IAS Insider
10 minutes with an agency trader: Amnet
Article
  09/07 By Amanda Forrester
Make it count: a Q&A on mobile viewability
Article
  08/22 By Dave Marquard
Programmatic glossary
Article
  08/17 By IAS Insider
Programmatic: what is the real brand risk?
Article
  07/20 By IAS Team
Take stock: it’s time to invest in programmatic
Article
  07/13 By Rob Berzinskas
Trust, transparency, and the battleground for ad quality
Byline
  06/07 By Nick Morley
Publisher results fair better than programmatic; but where is the surprise?
Article
  04/13 By IAS Team
Are the challenges with native about to be overcome?
Article
  03/09 By Phillip Hayman
Can programmatic and high quality media co-exist?
Article
  09/21 By Paul Nasse

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Jul 17, 2019

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Jun 25, 2019

How can publishers effectively compete in today’s digital marketplace?

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