IAS Insider

Topics

The Halo Effect: How ad environments impact brand perception
Report
  07/17 By Osbaldo Franco
How can publishers effectively compete in today’s digital marketplace?
Vidéo
  06/25 By IAS TEAM
Ubisoft Canada increases social ROI using IAS’s data driven insights
Case study
  06/21 By John Bonanno
Blasé blocking – is it time to kick your blocked keywords?
Article
  06/13 By Lee Moulding
The 20 most blocked keywords in May 2019
Infographic
  06/12 By John Bonanno
How Omnicom Media Group UK reduces brand risk and media waste for advertisers
Case study
  06/12 By IAS Insider
The checklist you need to fend off undesired traffic
Guide
  06/11 By IAS Team
How to tell the difference between friend and fraud
Article
  05/31 By IAS Team
Webinar: H2 2018 UK Media Quality Report
Video
  05/24 By IAS TEAM
UK Innovation Summit recap: 2019 industry priorities
Article
  05/24 By Paul Nasse
Real-time viewability insights for real-time optimisation
Article
  05/08 By Robert Greenberg
The 20 most blocked keywords in April 2019
Infographic
  05/08 By John Bonanno
What we heard at the IAS UK Innovation Summit
Article
  04/23 By Nick Morley
The 20 most blocked keywords in March 2019
Infographic
  04/17 By John Bonanno
How does your media quality compare to UK benchmarks?
Article
  04/02 By IAS Team
PSA, MediaCom, IAS and YouTube pledge for brand safety
Case study
  03/28 By IAS TEAM
The 20 most blocked keywords in February 2019
Infographic
  03/26 By John Bonanno
What to do when you find invalid traffic on your site
Article
  03/25 By Gerry Marketos
Not Just Opportunity: How We Actually Use AI and Machine Learning
Article
  03/12 By IAS TEAM
The 20 most blocked keywords in January 2019
Infographic
  02/19 By John Bonanno
Industry Pulse report: UK digital advertising opportunities in 2019
Article
  02/06 By IAS Team
The 20 most blocked keywords for December 2018
Infographic
  01/10 By John Bonanno
2019 Predictions from IAS
Article
  12/18 By IAS Team
The 20 most blocked keywords for November 2018
Article
  12/11 By John Bonanno
It’s not black and white: Why blacklisting and whitelisting aren’t enough
Article
  11/27 By 6
Shop for verification & drop low-quality impressions
Article
  11/23 By IAS Team
What brands need to know about avoiding digital advertising’s festive fraudsters
Article
  11/20 By IAS Insider
Tricks of the trade: Holiday marketing Q&A
Article
  10/23 By 6
The 20 most blocked keywords for September 2018
Infographic
  10/08 By John Bonanno
Publisher direct and programmatic are aligning; what does this mean for digital?
Article
  09/30 By IAS Team
The 20 most blocked keywords for August 2018
Infographic
  09/13 By John Bonanno
Case Study: How publishers can reduced fraud with Optimisation
Case study
  09/12 By IAS Team
How a news and culture publisher improved viewability
Case study
  09/12 By IAS Team
Two simple steps to protect yourself against bid caching
Article
  09/11 By Amanda Forrester
Time is on your side: Why time-in-view matters
Article
  09/04 By 6
AI, machine learning, and the fight against fraud
Article
  08/23 By 6
The 20 most blocked keywords of July 2018
Article
  08/08 By John Bonanno
Update your World Cup playbook: 5 tips for marketers
Article
  07/26 By John Bonanno
The 20 most blocked keywords of June 2018
Article
  07/11 By John Bonanno
Does World Cup media score marketer goals?
Article
  07/10 By John Bonanno
Case Study: How one CPG brand cut programmatic ad fraud
Case study
  06/28 By Mike Kim
How to select a fraud detection provider
Article
  06/27 By Michael Krauss
OTT’s ad supported future
Article
  06/21 By Amy Shriber
Video
  06/19 By IAS Team
Report
  06/14 By IAS Team
The 20 most blocked keywords of May 2018
Article
  06/13 By John Bonanno
What’s shaping marketing budgets in 2018?
Article
  06/06 By IAS Team
Ask a Brand Safety Officer: Joshua Lowcock – Global Brand Safety Officer, UM Worldwide
Article
  05/19 By Rossmary Gil
Digital can change for the better, viewability is the proof
Article
  05/10 By Harmon Lyons
The 20 most blocked keywords of April 2018
Article
  05/09 By John Bonanno
CEO Scott Knoll talks fixing digital advertising on CNBC
Video
  05/08 By IAS Team
Let’s get practical about AI and digital publishing
Article
  04/24 By Dale Older
Case study: Improve your social viewability
Case study
  04/18 By Rossmary Gil
Why are our ads appearing on questionable content?
Article
  04/16 By Daniela Florio
Unlocking scale for mobile ad verification with Open Measurement
Article
  04/10 By Joe Ranzenbach
The 20 most blocked keywords of March 2018
Article
  04/10 By John Bonanno
Ask a social buyer: iProspect
Article
  03/22 By Rossmary Gil
Three tips to protect your in-app investment
Article
  03/15 By Amanda Forrester
Getting digital to square one
Article
  03/14 By Scott Knoll
The 20 most blocked keywords of February 2018
Article
  03/12 By John Bonanno
Avoiding false positives: Strategic implementation of keyword blocking
Article
  03/09 By John Bonanno
Mobile Webinar Q&A: Using data to protect your brand
Article
  02/26 By IAS Team
The four types of domain spoofing
Article
  02/15 By Alan Krumholz
The 20 most blocked keywords of January 2018
Infographic
  02/13 By John Bonanno
Guide
  02/05 By IAS Insider
Low volume, high risk: Is your brand ready for the weekend?
Infographic
  02/01 By John Bonanno
Sex and Violence: How the UK and US block content keywords
Article
  01/30 By John Bonanno
Video
  01/23 By IAS Team
The 20 most blocked keywords by auto brands
Article
  01/22 By John Bonanno
Brand safety in a social world
Article
  01/17 By Rossmary Gil
The 20 most blocked keywords of December 2017
Article
  01/10 By John Bonanno
Why publishers are struggling to monetize Trump traffic
Article
  01/09 By Amanda Forrester
3 Trends: What’s in store for digital advertising in 2018
Article
  01/02 By IAS Team
How to turn Returns Week into Exchange Week
Article
  12/21 By Amanda Forrester
The flavours of fraud: GIVT vs. SIVT
Article
  12/20 By John Bonanno
The 20 most blocked keywords of November 2017
Article
  12/06 By John Bonanno
An inside look at our FraudLab: 24 hours with Evgeny Shmelkov
Article
  12/01 By Evgeny Shmelkov
How to optimise your ads inside walled gardens
Article
  11/30 By Rossmary Gil
Tricks of the trade: a Q&A on programmatic buying
Article
  11/23 By IAS Insider
Brand safety glossary
Article
  11/17 By IAS Team
Brand safety: the essentials
Guide
  11/14 By IAS Insider
The 20 most blocked keywords of October 2017
Infographic
  11/10 By John Bonanno
Let’s get real: Detecting fraud takes a holistic approach
Article
  11/03 By Alan Krumholz
5 things publishers must know about GroupM SEA Supply Summit
Article
  11/03 By IAS Team
Choosing a brand safety partner
Infographic
  10/26 By IAS Team
Infographic
  10/24 By IAS Insider
An inside look at our FraudLab: 24 hours with Veljko Skarich
Article
  10/20 By IAS Team
10 minutes with the Trustworthy Accountability Group (TAG)
Article
  10/19 By Amanda Forrester
Infographic
  10/16 By IAS Insider
The 20 most blocked keywords of September 2017
Infographic
  10/09 By John Bonanno
Closing the gap with uniform standards for viewability
Article
  10/05 By Jason Cooper
Media Quality Report: Q&A on viewability
Article
  10/05 By IAS Team
Climb the ladder to success ads.txt style
Article
  10/04 By Mike Kim
Media Quality Report: Q&A on brand risk
Article
  10/03 By IAS Insider
Brands are demanding custom metrics for greater transparency
Video
  09/28 By Michael Iantosca
Viewability matters: The value for mobile publishers
Article
  09/26 By Meridith Miller
UK Programmatic is hot on the heels of publisher direct
Article
  09/25 By IAS Insider
Know your partner, use real-time blocking and multiple strategies
Video
  09/20 By Maria Pousa
Monetising ad fraud: the fraudsters perspective
Article
  09/19 By IAS Team
An inside look at our FraudLab: 24 hours with Alan Krumholz
Article
  09/15 By IAS TEAM
The current state of media quality in the UK
Article
  09/14 By IAS Team
The 20 most blocked keywords of August 2017
Infographic
  09/11 By John Bonanno
10 minutes with an agency trader: Amnet
Article
  09/07 By Amanda Forrester
Bringing transparency to mobile in-app buys with MoPub
Article
  08/31 By IAS Team
Make it count: a Q&A on mobile viewability
Article
  08/22 By Dave Marquard
Programmatic glossary
Article
  08/17 By IAS Insider
The 20 most blocked keywords of July 2017
Infographic
  08/09 By John Bonanno
Make it count: a Q&A on viewability
Article
  08/01 By Dave Marquard
Programmatic: what is the real brand risk?
Article
  07/20 By IAS Team
Make it count: a Q&A on viewability measurement
Article
  07/17 By Dave Marquard
Take stock: it’s time to invest in programmatic
Article
  07/13 By Rob Berzinskas
Marketing in the time of Brexit & Trump: Which path should brands take?
Article
  07/12 By Maria Pousa
The 20 most blocked keywords of June 2017
Infographic
  07/10 By John Bonanno
What can we learn from Cannes 2017?
Article
  07/04 By IAS Team
Viewability glossary
Article
  06/28 By IAS Insider
Brand safety: content, context, and the news cycle
Video
  06/27 By Maria Pousa
What’s the biggest roadblock to transacting on viewability?
Infographic
  06/22 By IAS Team
How to respond to 2017’s brand safety emergency
Video
  06/21 By Nick Morley
Trust, transparency, and the battleground for ad quality
Byline
  06/07 By Nick Morley
Make it count: practical tips to improve your viewability
Webinar
  06/06 By IAS Team
Now’s not the time to brush ad fraud under the carpet
Article
  06/06 By Paul Nasse
Guide
  06/05 By IAS Team
The most blocked keywords of May
Infographic
  06/01 By IAS Team
From impressions to people: elevating the conversation
Article
  05/31 By Travis Lusk
Guide
  05/23 By IAS Team
Protect your brand: Q&A on brand safety
Article
  05/22 By IAS Team
Transparency in digital: a Q&A on ad fraud
Article
  05/16 By Dave Marquard
Mobile web vs. mobile app environments
Blog
  05/16 By IAS Team
Ensuring viewability across emerging channels
Article
  05/15 By Paul Nasse
Protect your brand: Q&A on brand safety and fake news
Article
  05/12 By IAS Team
The 20 most blocked keywords of April 2017
Infographic
  05/10 By IAS Team
The 20 most blocked keywords of March 2017
Infographic
  05/09 By IAS Team
Transparency in digital: a Q&A on viewability
Article
  05/08 By Dave Marquard
The 20 most blocked keywords of February 2017
Infographic
  05/04 By IAS Team
Placing viewability in the context of other metrics
Article
  05/03 By Victoria Chappell
It’s a great day for digital advertising and Consumer Exposure technology is the reason
Article
  05/03 By Scott Knoll
The 20 most blocked keywords of January 2017
Infographic
  05/02 By IAS Team
Poll: three examples of brand safety challenges
Article
  05/01 By IAS Team
Ad fraud glossary
Blog
  04/25 By IAS Team
How does fraudulent traffic occur?
Infographic
  04/18 By IAS Team
Publisher results fair better than programmatic; but where is the surprise?
Article
  04/13 By IAS Team
The bigger picture: why the U.S. should take note of Europe’s approach to fake news
Read more
Article
  04/12 By Daniela Florio
Guide
  04/04 By IAS Team
Why is brand safety the new hot topic?
Article
  03/29 By IAS Team
MediaPost: The Marketing Landscape In A Trump Presidency
Article
  03/23 By Maria Pousa
12 tips to protect your brand
Article
  03/21 By IAS Team
MMA: The importance of open sourcing software to keep apace in an ever changing digital landscape
Article
  03/14 By Jason Cooper
Are the challenges with native about to be overcome?
Article
  03/09 By Phillip Hayman
MWC: Is an open source initiative the key to solving viewability problems?
Video
  03/02 By Jason Cooper
Inside the IAS FraudLab: analysing malware
Video
  02/06 By David Wells
Ad fraud deep dive: what is the true impact of digital ad fraud?
Video
  02/06 By IAS Team
Major brands are leading the way out of the viewability rabbit hole
Article
  02/02 By Paul Nasse
Report
  01/28 By Jason Cooper
How brands can keep apace with the ever changing digital landscape
Article
  01/24 By IAS Team
MarTech Advisor: The Top Three Common Misconceptions about Brand Safety
Article
  01/19 By Brad Timmers
Ad fraud: A short guide
Guide
  01/17 By IAS Team
Moving open source SDK forward: IAB to assume governance of industry initiative
Article
  01/10 By IAS Team
Methbot? More Like Mehbot.
Article
  12/23 By Jason Shaw
AdExchanger: Viewability’s Double-Edged Sword
Article
  12/16 By Scott Knoll
Everything you wanted to know about fake news
Article
  12/15 By Brad Timmers
AdExchanger: Integral CEO Scott Knoll: The Ad Quality Revolution Is Still Unfolding
Article
  11/30 By Scott Knoll
Infographic
  11/17 By IAS Team
UK | Warc: A call for collaboration: setting the standards for global ad quality
Article
  11/16 By IAS Team
Guide
  11/02 By IAS Team
The bot papers: Avireen
Report
  11/01 By David Wells
Viewability and ad effectiveness: what publishers need to know
Article
  10/13 By IAS Team
Can programmatic and high quality media co-exist?
Article
  09/21 By Paul Nasse
How to optimise your video ads for viewability
Article
  08/23 By Kevin Lenane
The bot papers: Poweliks
Report
  07/12 By David Wells
How to meet advertiser viewability demands
Article
  04/06 By Paul Astbury

Editor's Picks

Jul 17, 2019

The Halo Effect: How ad environments impact brand perception

Read more
Jun 25, 2019

How can publishers effectively compete in today’s digital marketplace?

Read more
Jun 11, 2019

The checklist you need to fend off undesired traffic

Read more
Jun 04, 2019

Cannes Lions Party List 2019

Read more
May 28, 2019

Mobile first marketers – What the IAB’s latest ad spend figures tell us

Read more
May 24, 2019

UK Innovation Summit recap: 2019 industry priorities

Read more
Back to Top