The At-Home Audience: What the Future Holds for CTV – Webinar Recording

02/18 By IAS Team

It’s no secret that Connected-TV (CTV) adoption has skyrocketed in recent years. But what are the most preferred devices and platforms? And what are consumers’ preferences when it comes to paying for subscription services?

On 16th February 2021, IAS joined forces with IAB Europe to host an Industry Insider Webinar.

The webinar was led by Glenn Perera, Director of Product Strategy, IAS, and Diana Romero, Digital Standards and Partnerships Manager, PMX Global.

The webinar explored how consumer behaviours have changed and what the future holds for CTV. Watch the webinar on demand below to find out if consumers are willing to see ads in exchange for free content and how advertisers can tap into the biggest advertising opportunity today.

Watch the webinar recording now:

For more information, read the IAS report Streaming Wars UK: How CTV is shaping the future of content consumption.