Shifting gears from Brand Safety to Brand Suitability

12/04 By IAS team

Earlier this year, we released The Halo Effect, a revolutionary biometric study exploring how consumers perceive ads when they are run in high-quality versus low-quality content environments. To dive deeper into the results, we conducted a follow-up survey with consumers across six different markets. The Ripple Effect answers the question we were still curious about: how consumer perception of a brand changes when its advertisements appear in different quality environments.

Download the full Ripple Effect report below for all of the brand safety insights we gathered.


Download the Study