Earlier this year, we released The Halo Effect, a revolutionary biometric study exploring how consumers perceive ads when they are run in high-quality versus low-quality content environments. To dive deeper into the results, we conducted a follow-up survey with consumers across six different markets. The Ripple Effect answers the question we were still curious about: how consumer perception of a brand changes when its advertisements appear in different quality environments.
Download the full Ripple Effect report below for all of the brand safety insights we gathered.
Download the Study
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