Scale your YouTube strategy with confidence

06/02 By IAS Insider
Youtube strategy

There may be lower rates than previously projected, but unlike other platforms, social media is still expected to experience growth this year, up +9.8% according to WARC’s revised global forecast

YouTube alone has over 2 billion users. That’s over one third of all people on the Internet — and each day those users watch billion hours of video, generating billions of views.

It’s clear visibility into the effectiveness of a brand’s spend on YouTube is crucial. So how can marketers actually drive business outcomes from this investment?

Listen to our latest on-demand webinar and learn best practices that can help improve your advertising on YouTube and maximise the impact of your next campaign.

YouTube experts, Khalida Abdulrahim, EMEA Responsibility Lead: Brand Safety & Suitability and Rebecca MacDonald, Brand Safety Sales Lead UK, YouTube as well as Paul Astbury, Business Development Director Verification – EMEA, IAS , will discuss the following topics during the session:

  • How brands should buy at scale on YouTube
  • The best strategies to achieve KPIs
  • How to scale your video spend with verification
  • Improving your media quality based on IAS data and insight

Tune in and learn how to deliver impactful campaigns, in brand suitable environments, that truly connect with your target audience.