There may be lower rates than previously projected, but unlike other platforms, social media is still expected to experience growth this year, up +9.8% according to WARC’s revised global forecast. This may be in response to the fact UK adults are now spending more time on social media – forecasts for consumer usage are up 5 minutes more than previously forecast at 86 minutes per day this year.
YouTube alone has over 2 billion users. That’s over one third of all people on the Internet — and each day those users watch billion hours of video, generating billions of views.
It’s clear visibility into the effectiveness of a brand’s spend on YouTube is crucial. So how can marketers actually drive business outcomes from this investment?
Listen to our latest on-demand webinar and learn best practices that can help improve your advertising on YouTube and maximise the impact of your next campaign.
YouTube experts, Khalida Abdulrahim, EMEA Responsibility Lead: Brand Safety & Suitability and Rebecca MacDonald, Brand Safety Sales Lead UK, YouTube as well as Paul Astbury, Business Development Director Verification – EMEA, IAS , will discuss the following topics during the session:
- How brands should buy at scale on YouTube
- The best strategies to achieve KPIs
- How to scale your video spend with verification
- Improving your media quality based on IAS data and insight
Tune in and learn how to deliver impactful campaigns, in brand suitable environments, that truly connect with your target audience.
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