Scale your YouTube strategy with confidence

06/02 By IAS Insider
YouTube social webinar

There may be lower rates than previously projected, but unlike other platforms, social media is still expected to experience growth this year, up +9.8% according to WARC’s revised global forecast. This may be in response to the fact UK adults are now spending more time on social media – forecasts for consumer usage are up 5 minutes more than previously forecast at 86 minutes per day this year. 

YouTube alone has over 2 billion users. That’s over one third of all people on the Internet — and each day those users watch billion hours of video, generating billions of views.

It’s clear visibility into the effectiveness of a brand’s spend on YouTube is crucial. So how can marketers actually drive business outcomes from this investment?

Listen to our latest on-demand webinar and learn best practices that can help improve your advertising on YouTube and maximise the impact of your next campaign.

YouTube experts, Khalida Abdulrahim, EMEA Responsibility Lead: Brand Safety & Suitability and Rebecca MacDonald, Brand Safety Sales Lead UK, YouTube as well as Paul Astbury, Business Development Director Verification – EMEA, IAS , will discuss the following topics during the session:

  • How brands should buy at scale on YouTube
  • The best strategies to achieve KPIs
  • How to scale your video spend with verification
  • Improving your media quality based on IAS data and insight

Tune in and learn how to deliver impactful campaigns, in brand suitable environments, that truly connect with your target audience. 

For more social media best practices and information please visit:

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