Resources

Research and reports

Shifting gears from Brand Safety to Brand Suitability
Article
  12/04 By IAS TEAM
Latest IAS consumer perception study shows a ripple effect for ads
Report
  11/07 By IAS Team
3 ways your brain takes cognitive shortcuts when it views an ad
Article
  10/03 By IAS Team
Our latest UK media quality findings for H1 2019
Report
  09/09 By Nick Morley
The Halo Effect: How ad environments impact brand perception
Report
  07/17 By Osbaldo Franco
Mobile first marketers – What the IAB’s latest ad spend figures tell us
Article
  05/28 By Nick Morley
Webinar: H2 2018 UK Media Quality Report
Webinar
  05/24 By IAS TEAM
Media measurement’s #10yearchallenge
Article
  03/18 By Nick Morley
Industry Pulse report: UK digital advertising opportunities in 2019
Article
  02/06 By IAS Team
H1 2018 UK Media Quality Report
Report
  10/05 By IAS Team
Case Study: How publishers can reduced fraud with Optimisation
Case study
  09/12 By IAS Team
How a news and culture publisher improved viewability
Case study
  09/12 By IAS Team
Case Study: How one CPG brand cut programmatic ad fraud
Case study
  06/28 By Mike Kim
Report
  03/27 By IAS Team
Article
  09/29 By IAS Team
Report
  09/12 By IAS Team
The life of a third party cookie
Article
  09/04 By Mattia Fumagalli
The 20 most blocked keywords of July 2017
Infographic
  08/09 By John Bonanno
Report
  03/29 By IAS Team
Report
  01/28 By Jason Cooper

Editor's Picks

Nov 07, 2019

Latest IAS consumer perception study shows a ripple effect for ads

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Aug 23, 2019

What to expect when you’re DMEXCO-ing

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Jul 22, 2019

Cheers to 10 years of verification

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Jul 17, 2019

The Halo Effect: How ad environments impact brand perception

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Mar 25, 2019

What to do when you find invalid traffic on your site

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Mar 12, 2019

Not Just Opportunity: How We Actually Use AI and Machine Learning

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