Discover how advertisers can increase media transparency and take back control of their programmatic media spend with Total Visibility.
Context absolutely matters when it comes to targeted advertising. But what about the consumers receiving the adverts – how do they actually want to be targeted by advertisers? Context, consumers & advertising – explore the latest insight from IAS.
Explore the findings of our Coronavirus Ad Adjacency Study and learn how Covid-19 has impacted consumer perception of digital advertising.
Digital ad fraud prevents the proper delivery of ads to the intended audience, in the intended place. It can lead to wasted advertiser spend and damaged reputations for publishers. But what are the types of fraud out there? Look no further, as we explain the main types of ad fraud you are likely to come […]
In the midst of the evolving coronavirus pandemic, the advertising industry continues to seek guidance on how to best navigate brand suitability. Advertisers have been quick to make adjustments, but it’s important to remember that brand suitability requires a nuanced, strategic approach. When it comes to advertising amid the current global climate, marketers and […]
Seamlessly measure Video Everywhere with the Unified Video Tag that covers all your video buys, across devices, including CTV!
Now more than ever, marketers are looking for ways to ensure their advertising budgets are as effective and efficient as possible. Advertisers need to optimize toward inventory that is brand-safe, viewable, and free of invalid traffic, while ensuring they’re getting the most value out of their media budgets. In an effort to close the […]
A deep dive into the latest data on brand safety in the UK, based on the H2 2019 Media Quality Report from Integral Ad Science (IAS). Advertisers are always conscious of the risk their brand may face online. However, as one can imagine, currently they are hyper focused on risk online. So what does brand […]
The latest IPA Bellwether Report has launched, capturing data from the first quarter of 2020 and giving a perspective on digital trends. Potentially one of the most turbulent times for media and digital, the results were, unsurprisingly, very different to previous quarters. The impact of COVID-19 led to cuts to all forms of marketing activity […]
How to take a nuanced approach to keyword blocking and support quality journalism. Review the latest keyword guidance for brand here
Integral Ad Science (IAS) has released its Media Quality Report (MQR) for the second half of 2019. After measuring over 1 trillion media metrics each day, we analyse the data to provide transparency into the performance and quality of UK digital media, alongside global comparisons. In leveraging this vast dataset spanning devices, formats and buying […]
As a result of the COVID-19 pandemic, many marketing and publishing professionals are understandably seeking guidance on how to appropriately navigate today’s unprecedented situation.
The world is adapting to the new reality of COVID-19 – and digital advertising is no different. News sites are seeing increased traffic and whilst some brands are appropriately making the most of the increase in eyeballs, others may deem this pandemic an inappropriate time to promote their messaging. Even beyond the current global situation, […]
IAS is proud to partner with the Ad Council to publish public service announcements in response to the COVID-19 pandemic.
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