In our latest research, IAS explores how context and sentiment inform consumer perceptions in the UK The digital advertising landscape is shifting, and one thing has been made clear: context is critical. Previous IAS research has shown how consumer perception of ads is influenced by the quality of the ad environment. With half of UK […]
IAS recently released its latest Media Quality Report for H1 2020, providing transparency into the performance and quality of UK digital media, alongside global comparisons. The report provides benchmarks for levels of viewability, brand risk, and ad fraud across digital environments and channels in 15 major digital markets. Here are the key media quality trends […]
Long before ads are seen by consumers, they require hours of creativity, focus, and manual work. Digital campaign trafficking is, at times, tedious, and the tag wrapping process can be subject to human error. Recognizing this challenge, IAS developed the Automated Tag solution, which automatically appends IAS verification once it’s activated by the client, significantly […]
With only 11 weeks until Christmas, the holiday shopping season is already upon us. As the coronavirus pandemic is creating huge shifts in consumer behaviour, this holiday season is shaping up to be like no other. To help advertisers understand how to navigate the new normal, IAS ran an online survey to explore how consumers […]
We have just released our latest IAS Media Quality Report, highlighting digital media insights from across 15 major digital markets.
This year’s DMEXCO was a little different, and here we pick out the top 3 key messages we took away from DMEXCO@home 2020.
The 2020 holiday shopping season is shaping up to be like no other that has gone before. Instead of scouring for deals in print catalogues, or visiting large shopping centres, consumers will be lighting up their nearest screen to find their holiday bargains, and hitting ‘Buy now’ on the perfect gift. To help advertisers understand […]
Covid-19 has changed life as we know it. Businesses shuttered offices, brands slashed media budgets, and even exams were originally graded by an algorithm. Integral Ad Science’s Paul Nasse assesses what marketers have learnt in the last six months, and how they will use these insights to adjust their campaigns To remedy the exam […]
IAS Quality Impressions™ metric helps you do just that: it ensures media quality standards for driving effectiveness.
IAS is proud to introduce Context Control, our suite of Brand Safety and Suitability solutions that delivers unmatched precision at unprecedented scale.
The ability to collect consumer data online has revolutionised digital advertising, enabling advertisers and publishers to better engage their audiences. The recent expansion of data privacy regulations from Europe and the U.S., as well as the shift away from cookie-based targeting, is perceived to have a negative impact to the digital advertising industry. However, contextual […]
Integral Ad Science announces Channel Science, an industry-leading offering for YouTube in partnership with Channel Factory.
In this viewability webinar, Integral Ad Science helps you understand today’s challenges and define the best viewability solution for you.
This article was written by Glenn Perera, Director, Product Strategy, and was originally published in v-net.tv Video has been a consumer’s constant companion during the Covid-19 pandemic, whether that’s tumbling down TikTok black holes, to binging on the latest Netflix show. Digital video viewing has already smashed previous growth estimates, with time spent 15% higher than 2019, […]
This article on how to limit keyword blocking and manage your brand safety during the current pandemic was written by Paul Nasse, Northern Europe Managing Director, IAS and was originally published on What’s New In Publishing We’ve been having this conversation for years now – but thanks to a certain global pandemic, age-old digital advertising […]
IAS Case Study to understand how to save money on your programmatic spend and bring transparency to your programmatic buys.
COVID-19 has presented choppy and unchartered waters for everyone, worldwide. In the digital advertising industry, it has been no different. Changes to brand strategy, reduction in spend and reactive decisions have left us all navigating the unknown. Three months into this global pandemic, the digital advertising industry continues to seek guidance for today, whilst preparing […]
Usually at this time of year, the who’s who of creativity and advertising would be descending on the south coast of France. For 2020 however, the coronavirus pandemic has meant that the Cannes Lions festival is postponed until June 21-25, 2021. The decision to postpone this event was inescapable. Certainly, the cornucopia of creativity that […]