Media transparency in the era of efficiency with Total Visibility

Discover how advertisers can increase media transparency and take back control of their programmatic media spend with Total Visibility.

The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish

The digital advertising market can be a murky one, with increasing calls for more transparency and trust issues over brand safety and ad fraud. The programmatic scene has once again been thrown into the spotlight and questions about the transparency of its supply chain have recently arisen. According to a report titled “Programmatic supply chain […]

Scale your YouTube strategy with confidence

YouTube has two billion users. Those users watch billions of videos a day and generate billions of views. Tune into our latest webinar with YouTube and discover how to deliver impactful campaigns, in brand suitable environments, that truly connect with your target audience.

Context Matters! New UK consumer research

Context absolutely matters when it comes to targeted advertising. But what about the consumers receiving the adverts – how do they actually want to be targeted by advertisers? Context, consumers & advertising – explore the latest insight from IAS.

IAS Coronavirus Ad Adjacency Study explained

Explore the findings of our Coronavirus Ad Adjacency Study and learn how Covid-19 has impacted consumer perception of digital advertising.

Brand suitability with Facebook & IAS

IAS and Facebook are committed to providing marketers brand safety and suitability solutions that help them protect their media investment and grow their brand. Learn more.

Types of Ad Fraud

Digital ad fraud prevents the proper delivery of ads to the intended audience, in the intended place. It can lead to wasted advertiser spend and damaged reputations for publishers. But what are the types of fraud out there? Look no further, as we explain the main types of ad fraud you are likely to come […]

Coronavirus Ad Adjacency Study: mapping consumer sentiment & behaviour

  In the midst of the evolving coronavirus pandemic, the advertising industry continues to seek guidance on how to best navigate brand suitability. Advertisers have been quick to make adjustments, but it’s important to remember that brand suitability requires a nuanced, strategic approach. When it comes to advertising amid the current global climate, marketers and […]

Video Unified Everywhere

Seamlessly measure Video Everywhere with the Unified Video Tag that covers all your video buys, across devices, including CTV!

Introducing Total Visibility with Amino Payments

  Now more than ever, marketers are looking for ways to ensure their advertising budgets are as effective and efficient as possible. Advertisers need to optimize toward inventory that is brand-safe, viewable, and free of invalid traffic, while ensuring they’re getting the most value out of their media budgets. In an effort to close the […]

The state of Brand Safety in the UK

A deep dive into the latest data on brand safety in the UK, based on the H2 2019 Media Quality Report from Integral Ad Science (IAS). Advertisers are always conscious of the risk their brand may face online. However, as one can imagine, currently they are hyper focused on risk online. So what does brand […]

Bots Don’t Buy – Ad Fraud Explained

Bots exist to trick brands to pay for fraudulent impressions; and fraudsters are profiting in the billions! In this on-demand webinar, we explain the different types of ad fraud and how to effectively protect your media investment.

IAS perspective on the IPA Bellwether Report

The latest IPA Bellwether Report has launched, capturing data from the first quarter of 2020 and giving a perspective on digital trends. Potentially one of the most turbulent times for media and digital, the results were, unsurprisingly, very different to previous quarters.  The impact of COVID-19 led to cuts to all forms of marketing activity […]

IAS Update: COVID-19 & Keyword Blocking

How to take a nuanced approach to keyword blocking and support quality journalism. Review the latest keyword guidance for brand here

The latest media quality findings for H2 2019

Integral Ad Science (IAS) has released its Media Quality Report (MQR) for the second half of 2019. After measuring over 1 trillion media metrics each day, we analyse the data to provide transparency into the performance and quality of UK digital media, alongside global comparisons. In leveraging this vast dataset spanning devices, formats and buying […]

Managing digital advertising during COVID-19

As a result of the COVID-19 pandemic, many marketing and publishing professionals are understandably seeking guidance on how to appropriately navigate today’s unprecedented situation.

Keyword blocking and COVID-19

The world is adapting to the new reality of COVID-19 – and digital advertising is no different. News sites are seeing increased traffic and whilst some brands are appropriately making the most of the increase in eyeballs, others may deem this pandemic an inappropriate time to promote their messaging. Even beyond the current global situation, […]

Ad Fraud Essentials Guide

Integral Ad Science introduces its updated Ad Fraud Guide. We are here to make the complex topic of ad fraud easier to understand.

Combating the global spread of COVID-19

IAS is proud to partner with the Ad Council to publish public service announcements in response to the COVID-19 pandemic.

On-Demand Webinars

Looking for some on-demand entertainment to keep your work (from home) day moving? All of our past webinars are on-demand and ready to watch.