Looking ahead: Top digital advertising trends in 2021

While many have long anticipated the end of 2020, we would be remiss not to discuss the top digital advertising trends we witnessed during an unforgettable year. Don’t worry—we’re looking ahead, too. Last month, we released our annual Industry Pulse report, which surveys industry experts about the trends and challenges they predict for the year. […]

IAS acquires Amino to unleash programmatic transparency

IAS is pleased to announce the acquisition of Amino Payments, a leading provider of programmatic advertising transparency. In April 2020, IAS released an industry-first solution with Amino to provide full programmatic supply path transparency and assure efficient quality media transactions. Given the success and adoption of Total Visibility, we are excited to welcome Amino into […]

IAS and the GARM Brand Safety Floor and Suitability Framework

IAS has taken an active role in developing and implementing the evolving GARM framework for brand safety and suitability. Between user-generated content, movements for social justice, political news, and a global pandemic, the digital landscape is becoming more complex for advertisers to navigate. IAS believes that ad verification providers have a responsibility to both assess […]

A contextual revolution for publishers

This article was written by Paul Nasse, Managing Director, Northern Europe, IAS. It was originally published in What’s New in Publishing.   “It’s been a year like no other.” I’m sure you’ve likely heard that statement every week this year since March. The statement also applies to the advertising industry. Specifically, publishers have been impacted […]

Reaching consumers through YouTube influencers

With stay-at-home orders and self-quarantines, consumers have spent the year searching for ways to keep themselves busy. According to YouTube, audiences have viewed more than 4 billion hours of “how-to” videos over the past 12 months alone. In fact, searches for do-it-yourself videos with “at home” in the title have seen a 700% search increase […]

Native meets brand safety – Explore how native and brand safety can co-exist

In the past year, extraordinary world events have spurred a huge amount of content creation and media coverage – but also boosted hate speech and brought to light misinformation and fake news. Marketers are seeking guidance on how to navigate the best environments for their advertising to appear in and brand safety best practices.  Tune in and hear from our panel of experts how our understanding of brand safety & suitability has changed in 2020 and what this means for 2021 and beyond.

Evolving the advertising industry to meet consumer behaviour

This Q&A was conducted with Nick Morley, Managing Director, EMEA, IAS. It was originally published in European Business Magazine. Competition for consumers’ attention has been heightened by the pandemic. How can business leaders ensure their advertising teams are focused on ad campaigns that maximise engagement? Nick Morley: “To maximise advertising success, business leaders should focus on the […]

Faces Behind The Tech

A video series, Faces Behind The Tech, explains ad verification technoloy and innovation at IAS. Covering topics from CTV, and programmatic, to YouTube.

IAS Innovation Summit: Programmatic Transparency Challenges

A panel discussion at our IAS Innovation Summit about how total visibility and transparency into programmatic advertising is achievable, and its benefits.

IAS Innovation Summit: OTT and CTV opportunity

A session from the IAS Innovation Summit on digital video advertising transformation. What challenges and opportunities lie ahead for OTT and CTV advertising?

The 2021 Industry Pulse Report

  With a new decade came new challenges—some anticipated, some completely unexpected. In 2020, consumers stayed home, the media navigated global crises, and the advertising industry adjusted to shifting budgets, behaviors, and preferences. As we look ahead, our latest digital advertising research explores how the landscape of this year will shape advertising priorities and innovation […]

Importance of Contextual

How important are contextual ads to consumer perception?  Imagine reading an article about a cruise ship accident, and seeing an advert for cruise ship sales beside it. You’d probably think that the ad, although related to cruising, is out of place. And you wouldn’t be alone in thinking so. How important is context when advertising […]

Unlocking untapped programmatic inventory in a cookie-less world

    Brands are increasingly turning to programmatic advertising. In fact, IAS research has shown that UK programmatic buys continued to outperform global averages across every environment measured – desktop display, desktop video, mobile web display and mobile web video. The reason behind the continual growth of programmatic is clear: automated delivery helps brands reach vast […]

IAS Innovation Summit: The State of Publishing

A top session from the IAS Innovation Summit on how publishers overcame challenges during the pandemic and why context and sentiment are a future focus.

IAS Innovation Summit: Revenue Revolution

A session from the IAS Innovation Summit with Atresmedia and Next Media Solutions on how publishers can remain competitive with major advertising platforms.

IAS Innovation Summit: Agency Change

At the IAS Innovation Summit, digital media leaders give their recommendations and insights into how best to navigate agency change.

IAS Innovation Summit: Contextual innovation

At the IAS Innovation Summit experts from IAS and Diageo discuss how contextual targeting is changing the digital advertising landscape.

IAS Innovation Summit: Diversity & Leading by Example

At the IAS Innovation Summit our panel spoke on how the advertising industry has taken steps to promote diversity and inclusion and where responsibility lies.

Delivering control and efficiency with Google Display & Video 360

IAS has partnered with Google to integrate its solutions into Display & Video 360 and Campaign Manager. Consumers are more likely to engage with advertising that is adjacent to content that aligns with a campaign’s message or a brand’s values. Knowing that brand campaigns are running alongside trusted and relevant content is key for every […]

Consumer Trends That Will Shape the 2020 Holiday Shopping Season

The holiday shopping season is already upon us, with only 7 weeks until Christmas. With the coronavirus pandemic creating huge shifts in consumer behaviour, brands and retailers are having to rethink how they will approach this year’s shopping period.  To help advertisers understand how to navigate the “new normal”, IAS delved into its vast retail […]