The IAS Insider:
Quality insights for quality results
The IAS Quality Attention measurement product is a powerful tool designed to capture higher attention to drive campaign performance and deliver proven results. With Quality Attention, global advertisers can increase return on investment, drive brand consideration, and boost conversions across campaigns.
Starting today, IAS is expanding our partnership with YouTube to bring Brand Safety and Suitability measurement to YouTube Shorts inventory across Video View Campaigns, Video Reach Campaigns, and YouTube Select Shorts campaigns, as part of Total Media Quality for YouTube.
We’re excited to share the Integral Ad Science Responsibility Report — our first-ever comprehensive report on our Environmental, Social, and Governance (ESG) initiatives. At IAS, aligning our business practices with our ESG objectives is a fundamental principle. As we continue our journey to make a lasting and positive difference in the world, this report serves as a testament to our commitment to transparency and responsible business practices.
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