Integral Ad Science Verification now available for Twitter video inventory

Integral Ad Science Verification now available for Twitter video inventory

Major brands are leading the way out of the viewability rabbit hole

In an endless pursuit of viewability, the digital advertising industry has ended up in somewhat of a rabbit hole.

Transparent, efficient, and universal: making the case for open sourcing software

With mobile expected to account for nearly 80% of digital ad spend by 2020, achieving industry scale for independent media quality measurement on in-app inventory is a top priority in digital advertising. Integral Ad Science set out to understand the market challenges and identify what it would take to deliver third-party verification at scale for their […]

How brands can keep apace with the ever changing digital landscape

Brands are coming under ever greater pressure to prove that their budgets are being spent efficiently and that their campaigns reach their target consumer. However, it is not always possible for brands to get clear answers as to whether their digital budgets are being efficiently spent, or if campaigns are in fact reaching their target consumers.

MarTech Advisor: The Top Three Common Misconceptions about Brand Safety

A brand safety system is all about preventing these kinds of things from happening.

Ad fraud: A short guide

We all know ad fraud is a problem, but it’s not always clear what exactly fraud is, how it works, and how we can eliminate it from the digital ecosystem. We’re here to make this complex topic easy to understand and address.

Moving open source SDK forward: IAB to assume governance of industry initiative

In December 2016, we announced our decision to open-source our in-app viewability measurement solution. We’re excited to announce that the IAB will be governing this initiative going forward.

Methbot? More Like Mehbot.

Jason Shaw, Director of Data Science, Head of the IAS FraudLab Earlier this week, news broke of “Methbot,” a supposed new large-scale online advertising fraud operation. According to the announcement, Methbot generates non-human traffic primarily affecting video advertising, and snatches advertisers’ budgets away. After careful examination of our system by the IAS FraudLab, in accordance […]

AdExchanger: Viewability’s Double-Edged Sword

When you look at the evolution of digital advertising, it makes sense that viewability has become a leading metric and top concern for marketers. The goal of delivering the right message, at the right time, to the right customer has not changed. However, when as much as 60% of digital ads never have a chance […]

Everything you wanted to know about fake news

In just the last few weeks, we’ve seen an intense focus on “fake news” and what it means to the advertising community. And with that scrutiny comes a lot of questions. Here are some answers.

AdExchanger: Integral CEO Scott Knoll: The Ad Quality Revolution Is Still Unfolding

Our CEO, Scott Knoll, discusses viewability, measurement, and more on AdExchanger Talks, a podcast focused on data-driven marketing.

CMSWire: How to Engage Customers in a New, Mixed-Reality World

MR has the potential to replace all screens. Like scenes out of “Minority Report,” it’s not too much of a stretch to envision a world where we can conjure up content and engage with it using gestures.

What exactly counts as fraud?

We all know ad fraud is a problem, but it’s not always clear what exactly counts as fraud. Here’s a snapshot to help illustrate.

UK | Warc: A call for collaboration: setting the standards for global ad quality

With programmatic ad spend expected to reach £2.5bn in 2016, factors such as brand safety, ad fraud, and viewability are ongoing concerns for the digital advertising industry.

The bot papers: Avireen

David Wells, Senior Malware Analyst at Integral Ad Science, goes into specific technical detail of not only what Avireen does, but how it carries out ad fraud.

Viewability and ad effectiveness: what publishers need to know

While we know that viewability is important – after all, if the ad doesn’t have the chance to be seen, then that’s truly a wasted impression – we had yet to see the scientific correlation with actual ad effectiveness measures. That’s why we partnered with the IPG Media Lab and Cadreon to conduct a large-scale scientific research study, to quantify the relationship between viewability and brand metrics. This research also investigated other optimisation scenarios that could help elevate the impact of ads at lower levels of viewability. Although the study is not meant to rewrite existing standards, it serves as a guide to advertisers and publishers alike regarding how best to make ads more effective given viewability standards.

Can programmatic and high quality media co-exist?

Programmatic media is often touted as the fastest growing phenomenon in the global advertising industry. A recent IAB UK report found that UK digital ad spend grew 16.4% in 2015 to over £8.6bn, with the share traded programmatically rising from 47% in 2014 to 60% in 2015. Programmatic spend reached £1.6bn. This brave new world of programmatic may bring a whole host of benefits in targeting, time-saving and revenues, but on the flip-side this can create a whole list of complications for marketers wanting to ensure high quality in their media buying.

H1 2016 Media Quality Report

In our H1 2016 Media Quality Report, you’ll find highlights on the state of media quality in global online advertising for display and video inventory, across multiple media metrics. This report provides key insights based on the hundreds of billions of impressions analyzed monthly in H1 2016.

How to optimise your video ads for viewability

Video is red hot these days, and for good reason: nothing sways a consumer better than the combination of sight, sound, and motion. So, how can you optimize your video campaigns for viewability?

The bot papers: Poweliks

David Wells, Senior Malware Analyst at Integral Ad Science, breaks down the Poweliks botnet, giving readers a deeper sense of how bots work in the specific context of ad fraud.