OTT vs CTV vs Satellite TV vs Streaming: What’s the Difference (with examples)

03/03 By IAS Team

A foolproof roadmap with examples to see whether you’re streaming through a CTV device

Consumers on couches are spending more time than ever binge-watching streaming content on Connected TV (CTV) devices, but have you ever tried explaining that to them? Chances are, many consumers are unaware of the differences between streaming devices, let alone the technology behind them. Fancy yourself an expert? Check out the roadmap below to see whether you’re streaming through a CTV device.