In the past year, extraordinary world events have spurred a huge amount of content creation and media coverage – but also boosted hate speech and brought to light misinformation and fake news. This has left many marketers worried about the environments in which their ads appear. Marketers are seeking guidance on how to navigate the best environments for their advertising to appear in and brand safety best practices.
Tune into this on-demand webinar on the evolution of brand safety challenges, co-hosted by IAS and Taboola and industry experts discussing:
* How to put brand safety first without blocking content unnecessarily to support the sustainability of our wider industry
* How to achieve brand safety without sacrificing scale
* How to use verification data to better inform campaign performance
Rachel Waine, Digital Director EMEA, Mediacom
Stacey Delaney, Country Manager, Taboola
Becky Degiorgio, Paid Search Director, iCrossing
Patrick Zinga, Digital Strategy & Planning Lead: Europe, Starcom
Paul Astbury, Business Development Director, IAS
Sign up below and explore the next frontiers of brand safety & suitability and hear how brands effectively tackle challenges in this unprecedented era.