Mobile is an increasingly important channel for advertising, as people now spend at least three hours a day on mobile devices.
It’s no surprise, then, that mobile is projected to represent nearly 80% of digital ad spending by 2020, according to eMarketer.
While the current industry viewability guidelines for mobile are similar to those of display, many people find this to be inconsistent with the very different nature of mobile advertising technology, especially in-app.
Want to learn more about viewability and how you can improve performance? Register for our webinar on June 6th now.