Impressions from IAS – Q&A with Paul Nasse

03/13 By Paul Nasse

To celebrate diversity across the digital advertising industry, Integral Ad Science is sharing the latest insight and greatest advice from our very own industry professionals, to raise awareness against bias and help take action for equality.

Next in our Impressions from IAS series is Paul Nasse, MD, Northern Europe.

Tell us a bit about yourself – who you are, what do you do and how did you get here!

My name is Paul Nasse and I have the pleasure of leading our sales efforts across Northern Europe.  Over the course of my seven years (yes, seven!) at IAS, I have covered a number of roles across Sales, Alliances, Customer Success and in the very early days even got stuck into the post room and IT support! I was effectively employee number four in EMEA and came from a Media Agency background, where I had spent 13 years at ZenithOptimedia.

I arrived at IAS after drinking a few beers with our former UK MD, Niall Hogan, and have never looked back…

Why are days that champion inclusion & diversity, such as International Women’s Day, important to you?

I am a very lucky man in that I am a father of two beautiful little girls, called Nora and Ada, and have been married to my wife Ally for 11 years.  Being surrounded by such a strong group of ladies allows me to see first hand just how amazing they are.

International Women’s Day is important in making sure they grow up in a world that is equal and respectful to all walks of life.

What is the best piece of advice you’ve ever been given?

“We are given two ears and one mouth, use them in that proportion”

What three words best describe you?

Loud, honest and hungry.

Do you think the subject of gender equality can ever be settled?

Yes, absolutely – but it’ll take longer than it should. Every single person can enforce change in some way, shape or form. We all need to have a think about how we can individually drive change, and how we can do it quicker.

What’s your most hated industry jargon, phrase or word – be honest!

The word “cadence”. I’m not convinced it’s used correctly 95% of the time.

What is the greatest thing men can do to support women in business?

Just stop and think about how their actions and words can drive equality, before jumping straight in.

Check back in for more Impressions from IAS Q&As, soon. And whilst you’re here, why not check out our other interviews and D&I content?