Loves me, loves me not: A Data Valentine

Our Data Science team took a look at Valentine's Day keyword spikes

02/14 By IAS Team


How do they love you? Let us count the ways! Whether you’re single or coupled, IAS wishes you a happy Valentine’s Day with this creative analysis of some 2019 data. Our Data Science team took a look at URLs containing the words “engagement,” “breakup,” or the hit 2009 movie title “He’s Just Not That Into You” in our web traffic and counted up the visits to each group. We normalized the rates to get the same baseline for February 1 so you can see how these keywords change over the course of the month. Data might not always be romantic, but we love it anyway.

While we’re on the topic: have you made the shift from brand safety to suitability? Find out where you stand with our quiz.