IAS on the IAB UK Podcast

03/05 By IAS Insider

Integral Ad Science spoke to the IAB UK on their podcast, to discuss safety, suitability and how brands can get the balance right.

Integral Ad Science’s Head of Sales for Northern Europe, Katie Grosvenor, featured on the podcast with GSK’s EMEA Senior Media Director Jerry Daykin. Together with their host, James Chandler, CMO at IAB UK, they discussed the emergence of brand suitability and what this means for the advertising ecosystem as a whole.

Click the link below to listen to the podcast in full.