We have just released our latest IAS Media Quality Report, highlighting digital media insights from across 15 major digital markets, so that advertisers and publishers get access to benchmarks for their campaigns and can strategise accordingly.
As the global coronavirus pandemic impacted communities and businesses around the world, many consumers shifted their lives to stay at home, and their attention turned toward digital technology. According to eMarketer, consumers are spending an extra hour per day on digital media compared to 2019. Consumer attention is likely to remain shifted toward screens, creating new opportunities to connect to consumers through digital.
As consumers turn to digital during the pandemic, the quality of digital media takes centre stage and the advertising industry continues to seek guidance on how to best navigate. IAS analysed over 1 trillion media quality metrics daily to reveal global performance benchmarks in the report. Navigate the new standard by which ad buyers and sellers can measure the quality of their ad campaigns and inventory.
Read our full report to export the following:
- Explore how viewability rates shifted across different channels and buying types.
- Discover how the global pandemic impacted brand risk levels
- Understand how long creative are in-view to make an impact
- Learn how the quality of your ad campaigns and inventory measure up.
- Discover how ad fraud rates have shifted in the last 6 months
The MQR is just one of the many ways IAS continue to build trust and transparency throughout the digital advertising ecosystem.
Discover key insights and learn about UK media quality trends by downloading the full report today.
To see previous reports, go to: