Developing a data driven Facebook strategy

09/21 By IAS team
Facebook strategy

Last year, European advertisers spent €11.5 billion on social advertising. Social media advertising has become an advertiser’s tool of choice to reach consumers. However, in a primarily mobile scrolling environment it can be challenging for brands to capture consumer attention.

Listen to our on-demand webinar with Facebook’s Anna Erlandsson, Marketing Science Partner, Nordics in conversation with Paul Astbury, Business Development Director IAS, as they share best practices to help you maximize the effectiveness of your Facebook buys. Topics to include:

  • How to use verification data to better inform social performance
  • How to think about viewability in a feed-based mobile environment
  • Best practices for creative and targeting for improved campaign results


Register your details to listen to the on-demand webinar now.

Watch the on-demand webinar