The whole world is adapting to the new reality of COVID-19 – and digital advertising is no different. Now more than ever it is important for the industry to work with trusted partners for guidance on how to appropriately navigate these unprecedented times.
The ever-evolving nature of the COVID-19 situation calls for precision and tools to enable advertisers and publishers to make informed decisions about their digital advertising. IAS has created a dedicated COVID-19 page to host the research, guides, advice and insights created during the pandemic. We hope this information helps guide you through these challenging times and provides a useful guide on how to navigate digital advertising amidst COVID-19.
IAS continues to work with the UK Government, alongside key industry bodies, such as the IAB, IPA and ISBA, and other significant players in the ad tech industry, to manage the changes currently taking place across the digital ecosystem. We continue to work together with the ambition of supporting the overall health of the digital advertising industry at this trying time.