Advertisers are constantly looking to streamline their media buying and improve both efficiency and performance across all channels and screens. Today, Integral Ad Science announced Channel Science, an industry-leading offering in partnership with Channel Factory. This partnership gives advertisers the most comprehensive YouTube brand safety and suitability optimisation solution on the market. Through a single integration, Channel Science allows advertisers to leverage both companies’ technology to ensure their YouTube TrueView campaigns are even more brand-suitable and performance-driven.
“We are thrilled to announce the world’s first combined verification and performance optimisation solution for YouTube advertisers. Partnerships that offer powerful solutions like this one save time and money for advertisers and are absolutely crucial in today’s world. Advertisers need an end-to-end solution to manage the quality and performance of YouTube buys while saving time and money,” said Lisa Utzschneider, Chief Executive Officer, IAS.
As joint YouTube Measurement Partners (YTMP), IAS and Channel Factory bring unique value in building a solution advertisers can trust. IAS provides advertisers with channel- and video-level brand safety protection, while Channel Factory provides expert curation of YouTube content and a performance-led approach. Together, IAS and Channel Factory give marketers Channel Science—a powerful, one-stop solution for YouTube TrueView advertising.
The joint-product offering provides clients with the following:
- Inclusion lists that are verified and optimised to deliver the right content at the right price
- One seamless and combined workflow for pre-campaign and reporting solutions to solve multiple needs for your TrueView YouTube targeting
- Increased efficiency by investing in media that performs and minimises ad waste
- Verification and brand safety monitoring from IAS to validate the campaign
“We are incredibly excited to partner with IAS to combine expertise, innovation, and technology to help advertisers achieve their brand safety, brand suitability, and ROI goals in one product from two trusted YTMP partners,” said Tony Chen, CEO of Channel Factory.
For more information on Channel Science, download our available resources.