A news and popular culture focused digital publisher was challenged to increase the viewability rate of their inventory. The publisher’s advertisers had strict viewability requirements in order to ensure that their ads had the opportunity to be seen by real people.
The publisher was also challenged to offer its advertisers inventory that met their viewability expectations. There was an untapped revenue opportunity in offering advertisers inventory with higher viewability levels, thus capturing incremental budgets. In order to accomplish this objective, the publisher needed a partner to empower it to optimize its inventory towards higher viewability.
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