Ad Fraud Essentials Guide

03/30 By IAS Team

Integral Ad Science introduces its updated Ad fraud guide.

According to the World Federation of Advertisers (WFA), it is estimated that by 2025, over $50 billion will be wasted annually on ad fraud.

Ad fraud has evolved in such a way that it can impact every element of digital advertising. Even though it is pervasive, there continues to be general confusion around how detrimental ad fraud is for the digital advertising ecosystem.

But what exactly is ad fraud and invalid traffic, how does it work, and most importantly – how can we eliminate it from the digital advertising ecosystem? 

Integral Ad Science is here to make the complex topic of ad fraud, in all its forms, easier to understand and ensure that you know how to tackle it effectively.

Our latest Ad Fraud Guide provides you with:

  • an overview of the different types of ad fraud
  • a deeper dive into illegal bots and botnets
  • methods for identifying and combating ad fraud
  • steps you can take to protect yourself from being impacted by invalid traffic 


Fill out the form to get the Integral Ad Science Ad Fraud Guide and don’t forget to watch our on-demand ad fraud webinar where our experts give you all the need-to-know information to understand invalid traffic, see it in action, and know how it infiltrates the digital advertising ecosystem. 

Download Guide