Ad Fraud Essentials Guide

03/30 By IAS Team

According to the World Federation of Advertisers (WFA), it is estimated that by 2025, over $50 billion will be wasted annually on ad fraud.

Ad fraud has evolved in such a way that it can impact every element of digital advertising. Even though it is pervasive, there continues to be general confusion around how detrimental ad fraud is for the digital advertising ecosystem.

But what exactly is fraud, how does it work, and most importantly – how we can eliminate it from the digital ecosystem? 

We’re here to make this complex topic easy to understand and address. Our latest Ad Fraud Guide provides you with:

  • an overview of the different types of ad fraud
  • a deeper dive into bots and botnets
  • methods for identifying and fighting ad fraud
  • steps you can take to protect yourself

Fill out this form to get your guide to ad fraud now and don’t forget to watch our on-demand webinar for all the need-to-know information!

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