At the IAS Innovation Summit, digital media leaders give their recommendations and insights into how best to navigate agency change.
At the IAS Innovation Summit experts from IAS and Diageo discuss how contextual targeting is changing the digital advertising landscape.
At the IAS Innovation Summit our panel spoke on how the advertising industry has taken steps to promote diversity and inclusion and where responsibility lies.
IAS has partnered with Google to integrate its solutions into Display & Video 360 and Campaign Manager. Consumers are more likely to engage with advertising that is adjacent to content that aligns with a campaign’s message or a brand’s values. Knowing that brand campaigns are running alongside trusted and relevant content is key for every […]
The holiday shopping season is already upon us, with only 7 weeks until Christmas. With the coronavirus pandemic creating huge shifts in consumer behaviour, brands and retailers are having to rethink how they will approach this year’s shopping period. To help advertisers understand how to navigate the “new normal”, IAS delved into its vast retail […]
In our latest research, IAS explores how context and sentiment inform consumer perceptions in the UK The digital advertising landscape is shifting, and one thing has been made clear: context is critical. Previous IAS research has shown how consumer perception of ads is influenced by the quality of the ad environment. With half of UK […]
IAS recently released its latest Media Quality Report for H1 2020, providing transparency into the performance and quality of UK digital media, alongside global comparisons. The report provides benchmarks for levels of viewability, brand risk, and ad fraud across digital environments and channels in 15 major digital markets. Here are the key media quality trends […]
With only 11 weeks until Christmas, the holiday shopping season is already upon us. As the coronavirus pandemic is creating huge shifts in consumer behaviour, this holiday season is shaping up to be like no other. To help advertisers understand how to navigate the new normal, IAS ran an online survey to explore how consumers […]
We have just released our latest IAS Media Quality Report, highlighting digital media insights from across 15 major digital markets.
This year’s DMEXCO was a little different, and here we pick out the top 3 key messages we took away from DMEXCO@home 2020.
The 2020 holiday shopping season is shaping up to be like no other that has gone before. Instead of scouring for deals in print catalogues, or visiting large shopping centres, consumers will be lighting up their nearest screen to find their holiday bargains, and hitting ‘Buy now’ on the perfect gift. To help advertisers understand […]
This article was originally published in Mediatel Covid-19 has changed life as we know it. Businesses shuttered offices, brands slashed media budgets, and even exams were originally graded by an algorithm. Integral Ad Science’s Paul Nasse assesses what marketers have learnt in the last six months, and how they will use these insights to adjust […]
IAS Quality Impressions™ metric helps you do just that: it ensures media quality standards for driving effectiveness.
IAS is proud to introduce Context Control, our suite of Brand Safety and Suitability solutions that delivers unmatched precision at unprecedented scale.
Integral Ad Science announces Channel Science, an industry-leading offering for YouTube in partnership with Channel Factory.
In this viewability webinar, Integral Ad Science helps you understand today’s challenges and define the best viewability solution for you.
This article was written by Glenn Perera, Director, Product Strategy, and was originally published in v-net.tv Video has been a consumer’s constant companion during the Covid-19 pandemic, whether that’s tumbling down TikTok black holes, to binging on the latest Netflix show. Digital video viewing has already smashed previous growth estimates, with time spent 15% higher than 2019, […]
This article on how to limit keyword blocking and manage your brand safety during the current pandemic was written by Paul Nasse, Northern Europe Managing Director, IAS and was originally published on What’s New In Publishing We’ve been having this conversation for years now – but thanks to a certain global pandemic, age-old digital advertising […]