Today, IAS is proud to announce the rebrand of our MRC accredited metric “Qualified Ads” to “Quality Impressions™”. While navigating the digital advertising landscape, it is critical to understand the value of your investment to maximize impact. Our Quality Impressions™ metric helps you do just that: it ensures media quality standards for driving effectiveness. IAS’s […]
IAS is proud to introduce Context Control, our suite of Brand Safety and Suitability solutions that delivers unmatched precision at unprecedented scale.
Integral Ad Science announces Channel Science, an industry-leading offering for YouTube in partnership with Channel Factory.
This article was written by Glenn Perera, Director, Product Strategy, and was originally published in v-net.tv Video has been a consumer’s constant companion during the Covid-19 pandemic, whether that’s tumbling down TikTok black holes, to binging on the latest Netflix show. Digital video viewing has already smashed previous growth estimates, with time spent 15% higher than 2019, […]
This article on how to limit keyword blocking and manage your brand safety during the current pandemic was written by Paul Nasse, Northern Europe Managing Director, IAS and was originally published on What’s New In Publishing We’ve been having this conversation for years now – but thanks to a certain global pandemic, age-old digital advertising […]
IAS Case Study to understand how to save money on your programmatic spend and bring transparency to your programmatic buys.
COVID-19 has presented choppy and unchartered waters for everyone, worldwide. In the digital advertising industry, it has been no different. Changes to brand strategy, reduction in spend and reactive decisions have left us all navigating the unknown. Three months into this global pandemic, the digital advertising industry continues to seek guidance for today, whilst preparing […]
Usually at this time of year, the who’s who of creativity and advertising would be descending on the south coast of France. For 2020 however, the coronavirus pandemic has meant that the Cannes Lions festival is postponed until June 21-25, 2021. The decision to postpone this event was inescapable. Certainly, the cornucopia of creativity that […]
Discover how advertisers can increase media transparency and take back control of their programmatic media spend with Total Visibility.
Context absolutely matters when it comes to targeted advertising. But what about the consumers receiving the adverts – how do they actually want to be targeted by advertisers? Context, consumers & advertising – explore the latest insight from IAS.
Explore the findings of our Coronavirus Ad Adjacency Study and learn how Covid-19 has impacted consumer perception of digital advertising.
Digital ad fraud prevents the proper delivery of ads to the intended audience, in the intended place. It can lead to wasted advertiser spend and damaged reputations for publishers. But what are the types of fraud out there? Look no further, as we explain the main types of ad fraud you are likely to come […]
In the midst of the evolving coronavirus pandemic, the advertising industry continues to seek guidance on how to best navigate brand suitability. Advertisers have been quick to make adjustments, but it’s important to remember that brand suitability requires a nuanced, strategic approach. When it comes to advertising amid the current global climate, marketers and […]
Seamlessly measure Video Everywhere with the Unified Video Tag that covers all your video buys, across devices, including CTV!
Now more than ever, marketers are looking for ways to ensure their advertising budgets are as effective and efficient as possible. Advertisers need to optimize toward inventory that is brand-safe, viewable, and free of invalid traffic, while ensuring they’re getting the most value out of their media budgets. In an effort to close the […]
A deep dive into the latest data on brand safety in the UK, based on the H2 2019 Media Quality Report from Integral Ad Science (IAS). Advertisers are always conscious of the risk their brand may face online. However, as one can imagine, currently they are hyper focused on risk online. So what does brand […]