Reintroducing the IAS Quality Impressions™ metric

Today, IAS is proud to announce the rebrand of our MRC accredited metric “Qualified Ads” to “Quality Impressions™”. While navigating the digital advertising landscape, it is critical to understand the value of your investment to maximize impact. Our Quality Impressions™ metric helps you do just that: it ensures media quality standards for driving effectiveness. IAS’s […]

Introducing Context Control: The IAS Suite of Brand Safety & Suitability Solutions

IAS is proud to introduce Context Control, our suite of Brand Safety and Suitability solutions that delivers unmatched precision at unprecedented scale.

IAS now offers viewability and invalid traffic measurement across Pinterest

With over 416 million monthly active Pinners and billions of searches each month, marketers have the opportunity to reach millions of consumers while they are actively seeking inspiration. Our new solution offers access to daily refreshed Viewability and Invalid Traffic reporting for mobile in-app campaigns.

Introducing Channel Science: A streamlined solution for YouTube

Integral Ad Science announces Channel Science, an industry-leading offering for YouTube in partnership with Channel Factory.

Unlocking video’s potential during Covid-19

This article was written by Glenn Perera, Director, Product Strategy, and was originally published in v-net.tv Video has been a consumer’s constant companion during the Covid-19 pandemic, whether that’s tumbling down TikTok black holes, to binging on the latest Netflix show. Digital video viewing has already smashed previous growth estimates, with time spent 15% higher than 2019, […]

So, what’s going on with keyword blocking in digital advertising?

This article on how to limit keyword blocking and manage your brand safety during the current pandemic was written by Paul Nasse, Northern Europe Managing Director, IAS and was originally published on What’s New In Publishing We’ve been having this conversation for years now – but thanks to a certain global pandemic, age-old digital advertising […]

How to save 15% of your programmatic spend

IAS Case Study to understand how to save money on your programmatic spend and bring transparency to your programmatic buys.

Webinar with IAB Europe, Sky & GroupM

COVID-19 has presented choppy and unchartered waters for everyone, worldwide. In the digital advertising industry, it has been no different. Changes to brand strategy, reduction in spend and reactive decisions have left us all navigating the unknown. Three months into this global pandemic, the digital advertising industry continues to seek guidance for today, whilst preparing […]

No Cannes Do! (Virtual) Conversations for Cannes Lions 2020

Usually at this time of year, the who’s who of creativity and advertising would be descending on the south coast of France. For 2020 however, the coronavirus pandemic has meant that the Cannes Lions festival is postponed until June 21-25, 2021. The decision to postpone this event was inescapable. Certainly, the cornucopia of creativity that […]

Media transparency in the era of efficiency with Total Visibility

Discover how advertisers can increase media transparency and take back control of their programmatic media spend with Total Visibility.

The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish

The digital advertising market can be a murky one, with increasing calls for more transparency and trust issues over brand safety and ad fraud. The programmatic scene has once again been thrown into the spotlight and questions about the transparency of its supply chain have recently arisen. According to a report titled “Programmatic supply chain […]

Scale your YouTube strategy with confidence

YouTube has two billion users. Those users watch billions of videos a day and generate billions of views. Tune into our latest webinar with YouTube and discover how to deliver impactful campaigns, in brand suitable environments, that truly connect with your target audience.

Context Matters! New UK consumer research

Context absolutely matters when it comes to targeted advertising. But what about the consumers receiving the adverts – how do they actually want to be targeted by advertisers? Context, consumers & advertising – explore the latest insight from IAS.

IAS Coronavirus Ad Adjacency Study explained

Explore the findings of our Coronavirus Ad Adjacency Study and learn how Covid-19 has impacted consumer perception of digital advertising.

Brand suitability with Facebook & IAS

IAS and Facebook are committed to providing marketers brand safety and suitability solutions that help them protect their media investment and grow their brand. Learn more.

Types of Ad Fraud

Digital ad fraud prevents the proper delivery of ads to the intended audience, in the intended place. It can lead to wasted advertiser spend and damaged reputations for publishers. But what are the types of fraud out there? Look no further, as we explain the main types of ad fraud you are likely to come […]

Coronavirus Ad Adjacency Study: mapping consumer sentiment & behaviour

  In the midst of the evolving coronavirus pandemic, the advertising industry continues to seek guidance on how to best navigate brand suitability. Advertisers have been quick to make adjustments, but it’s important to remember that brand suitability requires a nuanced, strategic approach. When it comes to advertising amid the current global climate, marketers and […]

Video Unified Everywhere

Seamlessly measure Video Everywhere with the Unified Video Tag that covers all your video buys, across devices, including CTV!

Introducing Total Visibility with Amino Payments

  Now more than ever, marketers are looking for ways to ensure their advertising budgets are as effective and efficient as possible. Advertisers need to optimize toward inventory that is brand-safe, viewable, and free of invalid traffic, while ensuring they’re getting the most value out of their media budgets. In an effort to close the […]

The state of Brand Safety in the UK

A deep dive into the latest data on brand safety in the UK, based on the H2 2019 Media Quality Report from Integral Ad Science (IAS). Advertisers are always conscious of the risk their brand may face online. However, as one can imagine, currently they are hyper focused on risk online. So what does brand […]