2020 Western Europe Industry Pulse Report

The findings of our 2020 Western Europe Industry Pulse Report highlight the key trends, technologies, and challenges media professionals across Western Europe expect to drive change in digital advertising this year. From mobile, data privacy, and contextual advertising, we find out what is set to top the digital advertising agenda in 2020.     Mobile […]

10 predictions for 2020

A new year has arrived, and we’re excited to see what it the new decade holds. Find out what our team of experts predict is going to be big in 2020. ONE – Around the world in 5G! 2020 will be the year that 5G begins to scale and go mainstream as wireless service providers […]

19 favourite moments from 2019

2019 was an exciting year for IAS, filled with big changes and pivotal wins taking shape for our team. After celebrating our 10th birthday as a company, we’re heading into the next decade of IAS with our eyes set on the future of digital advertising technology. But while the last few days of the year are still underway, we’re holding onto the 19 best memories that we made in 2019.

The 20 Most Blocked Keywords in November 2019

Check out the top 20 most blocked keywords for the month of November 2019.

A leading UK publisher boosts viewability by 133%

  A leading UK publisher offering classified ads was committed to offering inventory that both met and exceeded their client’s viewability expectations. Whilst working with a major automotive brand the publisher was challenged to increase viewability across their inventory. In order to accomplish this objective, they needed a partner to empower them to optimise their […]

Shifting gears from Brand Safety to Brand Suitability

Earlier this year, we released The Halo Effect, a revolutionary biometric study exploring how consumers perceive ads when they are run in high-quality versus low-quality content environments. To dive deeper into the results, we conducted a follow-up survey with consumers across six different markets. The Ripple Effect answers the question we were still curious about: how consumer […]

Avoid ‘A Nightmare Before Christmas’

This article was written by Nick Morley, MD, EMEA, and was originally published in Media Post. From Black Friday to “Super Saturday,” the final quarter of the year is a nonstop shopping extravaganza. Consumer spending is at a peak — hitting GBP 74.6 billion last year in the UK alone — and in an effort […]

Bringing greater brand safety controls to Facebook video

Look around. Chances are, you’re in the vicinity of someone—if not many someones—using a device to read or watch content online. Whether it’s the latest trending video or real-time news update, we’re consuming and creating content at an unprecedented rate. By 2025, an estimated 163 zeta bytes of data will be created worldwide—four times as […]

Minimising brand risk on a global scale

  This article was originally published in WARC.   It’s fair to say the media industry today is in a different place to where it was when brand safety challenges dominated the headlines in 2017. However, IAS research has found that almost three-quarters (72.7%) of agencies cited brand safety as the biggest concern in 2019. […]

A ‘VAST’ Future for Video

This article was written by Glenn Perera, Director, Product Strategy, and was originally published in Video Ad News   The digital advertising industry is sticking to what it knows — VPAID, the long-standing definition for video’s ad serving interface. Despite the obvious benefits of the Internet Advertising Bureau’s (IAB) video ad serving template (VAST), both […]

The 20 Most Blocked Keywords in October 2019

Check out the top 20 most blocked keywords for the month of October 2019.

Beat the Bots: an Ad Fraud Masterclass

At IAS, we believe that to make digital campaigns successful, marketers need to ensure their ad dollars are used to reach real people. Not bots – people, especially considering brands are spending $333 billion on average per year on digital advertising. It’s our simple mission to help brands be seen by human eyes and drives […]

Make a list, check it twice: a holiday buying guide

The holiday buying season is already upon us, and brands need to ensure that their campaigns will hit the mark. During this busy time of year, consumers are spending more time on their devices, meaning that digital campaign performance is especially critical.

Latest IAS consumer perception study shows a ripple effect for ads

IAS found that 81% of consumers said they find it annoying when a brand appears in a low-quality environment. Driven to learn what else they revealed?

A global beverage leader perfects brand suitability with IAS

This case study focuses on a global alcoholic beverage leader with over 200 brands sold in 180 countries in every category to meet consumer demand around the world. Faced with the choice of pulling advertising spend from YouTube, a channel that drove the majority of its in-store sales, or accepting the potential backlash for brand […]

Masters of Media – 10 minutes with a yield manager: eBay

  Name: Ollie Steele Title: Advertising Yield Manager, EMEA  Joined: October 2015   What did you want to be when you were growing up? I’ve always had a fascination with space exploration and the planets in our Solar System, so growing up I wanted to be a scientist or an astronaut. Believe it or not […]

Clicks vs. Bricks: Finding the sweet spot in your digital ad buys

Whether you sell online, in-store, or both, finding the balance between in-store aesthetics and digital advertising investments is crucial this time of year.

Creatives made for social drive better performance

Devising an effective social creative strategy is critical for success on social.

3 takeaways from Bloomfest to help you #TurnItUp

Earlier this month, we were really excited to be one of the sponsors for Bloomfest – the flagship event organised by Bloom UK, a professional network for women in communications. Led by the real voices of women in the industry- and now the real voices of men too – this year, BloomFest’s theme was ‘Turn […]

Pushing CTV measurement forward in a fragmented ecosystem

IAS partnered with some of the largest video publishers in the industry to develop a CTV solution that validates video ads played to completion and free from invalid traffic (IVT) on a TV screen.