Good morning and welcome to day four of Cannes Lions!
If you’ve made it this far, there’s a pretty good chance you’ve been exposed to this year’s collective conversation surrounding creativity and how to protect it. Much like a good rosé, it seems we all agree that amazing creative is a terrible thing to waste.
Just repeat after me: “le sujet du jour a Cannes c’est la brand safety”. And here is your daily briefing:
Wednesday, June 19 Roundup
THEY SAID WHAT AT CANNES?
|Facebook talks ad transparency at #Cannes|
|What is Facebook doing to enable transparency on ads? Sheryl Sandberg, Chief Operating Officer at Facebook, explains how they are working with governments to forge ahead and provide people with protection. Catch up on her fireside chat.|
NEED-TO-KNOW SESSION BRIEFS
|The Algebra of Happiness|
|NYU Professor Scott Galloway breaks down the formula for a life well lived. People overestimate the amount of joy they’ll get from things and underestimate the amount of joy they’ll get from experiences. Galloway concludes that the formula to happiness is family, friends and work recognition. Happiness is love. Full stop. |
|Survivor’s Guide to the Adpocalypse|
|Burger King duo Fernando Machado, Global CMO, and Marcelo Pascoa, Head of Global Marketing, share five tips to survive the adpocolypse: design solves every problem, doing is better than saying, you should use technology to make the impossible possible, love your product (if you don’t love it, change it), and don’t stay in your advertising comfort zone.|
THE DATA THAT INSPIRES CHANGE
- When Wendy’s dropped its 5 track mixtape aimed at its competitors, “We Beefin?”, the songs received 76 years of streams in one week, 758 million media impressions, and the #3 spot on iTunes Hip Hop charts.
Beefin’ Up Brands: The Power of Creative Transformation, Wendy’s
- L’Oréal proved that seeing results can take time when driving digital transformation. The company’s 5 Year Revolution generated 350 million in ratings and reviews, collaborations with 80,000 influencers, and 6.3 billion views on YouTube.
Driving Transformation in the Digital Age, L’Oréal
- Burger King marketing executives built a business case proving that when the company renovates their restaurants, the fast-food chain’s revenue increases by 12%.
Survivor’s Guide to the Adpocalypse, Burger King
WHILE YOU WERE “NETWORKING”…
ALL WORK, AND JUST A LITTLE PLAY
Confused about which parties you should be attending for your last night in Cannes?
For a complete guide to all of the biggest events at Cannes, check out our Cannes Lions 2019 Party Guide.
AND A ROUND OF APPLAUSE FOR THE AWARD WINNERS
THE SESSIONS YOU NEED TO ATTEND
|Tell Me a Story: How to Break through the Noise|
|People have always been fascinated by stories. To take a story to the next level, it must be engaging, authentic and have the ability to cross platforms and formats while ultimately connecting to the audience. Join WPP, NBCUniversal, Lincoln, Gillette, and US Navy as they share their challenges and triumphs in breaking through the noise to form a real connection.|
|Building Brand Love with Purpose, Brick by Brick|
|For more than six decades, the LEGO brick has been on a mission to ‘inspire and develop the builders of tomorrow’; to get children thinking creatively and reasoning systematically so they can unleash their potential. This strong, simple purpose has built a brand that is loved by millions around the world. Join Julia Goldin, Chief Marketing Officer of the LEGO Group, to hear how purpose can drive innovation and ensure a brand remains inspiring, trusted and loved, from one generation to the next.|
|Did you check out yesterday’s Cannes Recap?|
We’ve collated all the daily recaps here. Click below to access.
MEET THE IAS TEAM AT CANNES