Tricks of the trade: 2017 Holiday Edition

11/23 By IAS Team

To make the most of your programmatic budgets during the holiday season, you need to be armed with the latest information on viewability, brand safety, and ad fraud. Leverage these tips and tricks to increase scale without sacrificing quality and make your programmatic dollars go further, increase your ROI, and connect with holiday shoppers during this key time of year.

Holiday data analyzed:
Black Friday
Cyber Monday
Week before Christmas
Returns Week (first week of January)

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