Total Visibility: Media transparency in the era of efficiency

06/12 By IAS Team

In this virtual fireside chat IAS, Amino Payments, and Verizon Media discuss the emergence of an industry-first partnership between IAS and Amino. With Total Visibility, advertisers can take back control of their programmatic media spend. Moderated by Verizon Media, this premier virtual fireside chat dives into the importance of transparency into supply path costs and what the future of advertising holds.

IAS has long championed and actively worked towards standardization with help from trusted partners like Verizon Media who are committed to pushing the industry forward. Now more than ever, measurement standardization and transparency must become a priority for everyone.

Moderator:

  • Greg MacDonald, Vice President, Ad Marketplace Partnerships – Verizon Media

Panelists:

  • Lisa Utzschneider, Chief Executive Officer – Integral Ad Science
  • Will Luttrell, Chief Executive Officer & Co-Founder – Amino Payments

 

Watch on-demand now