Viewability Archives - IAS Insider

Viewability

Article Brand safety and suitability, Editor's picks, Trends

Feb 27, 2020

Closing the gap: Transparency expectations versus outcomes

Case study Social, Viewability

Oct 28, 2019

Creatives made for social drive better performance

Case study Case studies, Viewability

Oct 03, 2019

Does viewability drive conversions?

Article Ad fraud, Brand safety and suitability, Editor's picks, Essentials, Stories, Trends

Sep 05, 2019

8 Reasons Why Political Advertisers Should Care about Ad Verification

Case study Case studies, Channels, Insights, Social, Topics, Video, Viewability

Jun 21, 2019

Ubisoft Canada increases social ROI using IAS’s data driven insights

Article Editor's picks, Programmatic, Viewability

May 08, 2019

Real-time viewability insights for real-time optimization

Article Activation, Editor's picks, Online Conversion Lift, Topics

Mar 18, 2019

How ad verification metrics maximize the impact of digital media investments

Article Activation, Ad fraud, Brand safety and suitability, Channels, Editor's picks, Insights, Mobile, Programmatic, Publisher, Research and reports, Social, Stories, Video, Viewability

Feb 06, 2019

Industry Pulse: A look ahead at 2019

Article Ad fraud, Brand safety and suitability, Mobile, Programmatic, Publisher, Social, Topics, Video, Viewability

Dec 18, 2018

2019 Predictions from IAS

Article Ad fraud, Brand safety and suitability, Channels, Mobile, Programmatic, Topics, Viewability

Oct 23, 2018

Tricks of the trade: Holiday marketing Q&A

Case study Activation, Case studies, Data and analytics, Insights, Research and reports, Topics, Viewability

Sep 17, 2018

How LifeLock used Online Conversion Lift to drive impact

Case study Case studies, Fundamentals, Insights, Publisher, Research and reports, Topics, Viewability

Sep 12, 2018

How a news and culture publisher improved viewability

Article Ad fraud, Brand safety and suitability, Programmatic, Publisher, Topics, Viewability

Aug 15, 2018

Answering your questions about IAS and GDPR

Article Ad fraud, Brand safety and suitability, Channels, Data and analytics, Insights, Mobile, Topics, Video, Viewability

Jul 26, 2018

Update your World Cup playbook: 5 tips for marketers

Article Uncategorized

Jul 19, 2018

Achieving trust and transparency as a Google Measurement Partner

Article Ad fraud, Brand safety and suitability, Programmatic, Topics, Viewability

Jul 10, 2018

Does World Cup media score marketer goals?

Article Ad fraud, Brand safety and suitability, Channels, Programmatic, Topics, Video, Viewability

Jun 21, 2018

OTT’s ad supported future

Article Topics, Viewability

May 10, 2018

Digital can change for the better, viewability is the proof

Video Ad fraud, Brand safety and suitability, Programmatic, Topics

May 08, 2018

CEO Scott Knoll talks fixing digital advertising on CNBC

Article Channels, Mobile, Topics, Viewability

Apr 10, 2018

Unlocking scale for mobile ad verification with Open Measurement

Case study Case studies, Channels, Fundamentals, Mobile, Social, Viewability

Mar 28, 2018

Case study: Improve your social viewability

Article Ad fraud, Brand safety and suitability, Channels, Programmatic, Social, Viewability

Mar 22, 2018

Ask a social buyer: iProspect

Article Ad fraud, Brand safety and suitability, Topics, Viewability

Mar 14, 2018

Getting digital to square one

Article Publisher, Topics, Viewability

Mar 06, 2018

FEC regulations that publishers should know

Article Ad fraud, Brand safety and suitability, Channels, Mobile, Viewability

Feb 26, 2018

Mobile Webinar Q&A: Using data to protect your brand

Article Ad fraud, Brand safety and suitability, Programmatic, Topics, Viewability

Feb 22, 2018

Look ahead: Bridging the brand-agency gap

Webinar Ad fraud, Brand safety and suitability, Mobile, Viewability

Feb 20, 2018

Dig into the Data: Keeping your brand safe in a mobile-first world

Article Data and analytics, Mobile

Feb 12, 2018

Why consumer-based metrics matter

Article Publisher, Viewability

Feb 12, 2018

Publisher Q&A: Navigating 2018 Election Advertising

Webinar Brand safety and suitability, Publisher, Viewability

Jan 30, 2018

Navigating midterm election advertising

Video Ad fraud, Brand safety and suitability, Editor's picks, Publisher, Trends

Jan 23, 2018

IAS Influencers – Dave Marquard on publisher inventory

Case study Case studies, Fundamentals

Jan 22, 2018

Major automaker drives campaign efficiency and performance

Article Social, Trends, Viewability

Jan 02, 2018

3 Trends: What’s in store for digital advertising in 2018

Article Ad fraud, Viewability

Dec 21, 2017

How to turn Returns Week into Exchange Week

Article Channels, Social, Topics, Viewability

Nov 30, 2017

How to optimize your ads inside walled gardens

Article Insights, Trends

Nov 21, 2017

How digital advertising can benefit from the growth of AI

Article Channels, Editor's picks, Mobile, Stories, Topics, Viewability

Oct 05, 2017

Closing the gap with uniform standards for viewability

Article Topics, Viewability

Oct 05, 2017

Media Quality Report: Q&A on viewability

Video Interviews, Stories, Topics, Viewability

Sep 28, 2017

Brands are demanding custom metrics for greater transparency

Article Channels, Mobile, Topics, Viewability

Sep 26, 2017

Viewability matters: The value for mobile publishers

Webinar Ad fraud, Brand safety and suitability, Research and reports, Viewability

Sep 18, 2017

Transparency in digital: H1 2017 Media Quality Report

Article Channels, Editor's picks, Mobile, Stories, Topics, Viewability

Aug 31, 2017

Bringing transparency to mobile in-app buys with MoPub

Article Channels, Mobile, Programmatic, Topics

Aug 22, 2017

Make it count: a Q&A on mobile viewability

Article Interviews, Stories

Aug 07, 2017

Cannes Lions interview: Scott Knoll, CEO, Integral Ad Science

Article Topics, Viewability

Aug 01, 2017

Make it count: a Q&A on viewability

Article Channels, Mobile, Social, Topics, Video, Viewability

Jul 25, 2017

Advertising on social: it’s all relative

Article Topics, Viewability

Jul 17, 2017

Make it count: a Q&A on viewability measurement

Guide Topics, Viewability

Jul 03, 2017

Viewability: a short guide

Article Channels, Fundamentals, Mobile, Topics, Video, Viewability

Jun 28, 2017

Viewability glossary

Infographic Data and analytics, Insights, Topics, Viewability

Jun 22, 2017

What’s the biggest roadblock to transacting on viewability?

Byline Brand safety and suitability, Channels, Interviews, Mobile, Programmatic, Social, Stories, Topics, Trends, Viewability

Jun 07, 2017

Trust, transparency, and the battleground for ad quality

Webinar Topics, Viewability

Jun 06, 2017

Make it count: practical tips to improve your viewability

Article Brand safety and suitability, Data and analytics, Insights, Topics, Viewability

May 31, 2017

From impressions to people: elevating the conversation

Guide Topics, Viewability

May 23, 2017

Viewability: the essentials

Infographic Channels, Mobile, Topics, Viewability

May 16, 2017

Mobile web vs. mobile app environments

Article Channels, Insights, Mobile, Social, Topics, Trends, Viewability

May 15, 2017

Ensuring viewability across emerging channels

Infographic Topics, Viewability

May 09, 2017

Why would an ad not be viewable?

Article Topics, Viewability

May 08, 2017

Transparency in digital: a Q&A on viewability

Article Topics, Viewability

May 03, 2017

It’s a great day for digital advertising and Consumer Exposure technology is the reason

Article Topics, Viewability

May 03, 2017

Placing viewability in the context of other metrics

Infographic Data and analytics, Insights, Trends

Apr 21, 2017

2016 UK year-end survey results

Infographic Data and analytics, Insights

Apr 12, 2017

UK: Viewability, viewability, viewability

Article Data and analytics, Insights

Apr 11, 2017

What’s the UK’s biggest issue in digital for 2017?

Article Data and analytics, Insights

Apr 06, 2017

The latest insights into media quality

Infographic Channels, Data and analytics, Editor's picks, Insights, Social, Stories

Mar 20, 2017

2016 year-end survey results

Article Channels, Mobile, Topics, Viewability

Mar 17, 2017

The importance of open sourcing software to keep apace in an ever-changing digital landscape

Infographic Data and analytics, Editor's picks, Insights, Stories

Mar 13, 2017

Viewability, viewability, viewability

Video Channels, Interviews, Mobile, Stories, Topics, Viewability

Mar 08, 2017

Is an open source initiative the key to solving viewability problems?

Infographic Data and analytics, Insights, Trends

Feb 18, 2017

What’s top of mind for the UK in 2017?

Infographic Data and analytics, Insights, Trends

Feb 13, 2017

What’s top of mind for 2017?

Article Topics, Viewability

Feb 02, 2017

Major brands are leading the way out of the viewability rabbit hole

Report Channels, Insights, Mobile, Research and reports, Topics, Viewability

Jan 28, 2017

Transparent, efficient, and universal: making the case for open sourcing software

Article Channels, Mobile, Topics, Viewability

Jan 10, 2017

Moving open source SDK forward: IAB to assume governance of industry initiative

Article Editor's picks, Stories, Topics, Viewability

Dec 16, 2016

Viewability’s double-edged sword

Article Ad fraud, Interviews, Stories, Topics, Viewability

Nov 30, 2016

The ad quality revolution is still unfolding

Article Channels, Topics, Video, Viewability

Nov 27, 2016

Integral Ad Science to attack zombie TVs after Dark

Video Topics, Viewability

Oct 31, 2016

IAS Viewability Breakfast: eliminating wasted impressions, automated

Video Editor's picks, Stories, Topics, Viewability

Oct 31, 2016

IAS Viewability Breakfast: panel discussion

Video Topics, Viewability

Oct 31, 2016

IAS Viewability Breakfast: science behind the standards

Article Topics, Viewability

Oct 13, 2016

Viewability and ad effectiveness: what publishers need to know

Article Brand safety and suitability, Topics, Viewability

Sep 28, 2016

A brave new media quality world

Article Topics, Viewability

Sep 27, 2016

DCN: Publishers need automation, too

Video Interviews, Stories, Topics, Viewability

Sep 14, 2016

Ad viewability debate shifts to brand-centric view

Article Channels, Topics, Video, Viewability

Aug 23, 2016

How to optimize your video ads for viewability

Article Brand safety and suitability, Topics, Viewability

Aug 01, 2016

More beer for your buck: making sense of media quality

Article Interviews, Stories

Jul 04, 2016

An interview with Darren Sharp, Incisive Media, and Jenny Antoniou, Dennis Publishing

Video Topics, Viewability

Jun 29, 2016

Beyond viewability: how exposure can define campaign success

Article Interviews, Stories

Jun 09, 2016

An interview with Lada Durica, Lead Digital Analyst at Bauer Media

Article Topics, Viewability

May 06, 2016

Viewability – what marketers need to know

Article Brand safety and suitability, Topics, Viewability

Apr 14, 2016

Digital trading and the media obstacles

Article Channels, Topics, Video, Viewability

Apr 06, 2016

How to meet advertiser viewability demands

Article Topics, Viewability

Apr 04, 2016

Marketers should stop relying on hover rate

Article Topics, Viewability

Mar 24, 2016

Publisher inventory quality data – asset or liability?

Article Topics, Viewability

Feb 24, 2016

Why marketers need to “be bothered” to find the right viewability vendor

Article Interviews, Stories

Feb 18, 2016

Video viewability: Kevin Lenane at Beet Retreat 2016

Report Insights, Research and reports

Feb 02, 2016

Putting the science behind the standards

Byline

Jan 12, 2016

Germany | Absatzwirtschaft: When Viewability Becomes More Important than Media Quality

Article Topics, Viewability

Dec 14, 2015

It’s time to start thinking about inventory quality data as an asset, rather than a liability

Article Topics, Viewability

Dec 01, 2015

Measure for measure: are viewability issues stalling the media quality conversation?

Article Topics, Viewability

Nov 30, 2015

The move to trading on viewability

Article Topics, Viewability

Nov 16, 2015

Why viewability is just the beginning

Article Topics, Viewability

Oct 25, 2015

Marketers and publishers see viewability from a different vantage point

Blog

Oct 02, 2015

Integral Ad Science at Advertising Week XII

Article Topics, Viewability

Jul 07, 2015

100% viewability – an impossible dream?

Article Topics, Viewability

May 29, 2015

Three viewability misconceptions every media buyer and publisher should know

Article Brand safety and suitability, Topics, Viewability

May 28, 2015

Digital trading: why advertisers need to think beyond viewability

Article Topics, Viewability

May 22, 2015

With two sides to the viewability equation, discrepancies persist

Article Topics, Viewability

Apr 20, 2015

Will viewability measurement become the next click-through rate?

Article Ad fraud, Topics

Jan 22, 2015

Can we resolve online ad fraud?