Brand safety Archives - IAS Insider

Brand safety

Infographic Brand safety, Topics

Jan 10, 2019

The 20 most blocked keywords for December 2018

Article Ad fraud, Brand safety, Mobile, Programmatic, Publisher, Social, Topics, Video, Viewability

Dec 18, 2018

2019 Predictions from IAS

Article Brand safety, Topics

Dec 11, 2018

The 20 most blocked keywords for November 2018

Infographic Brand safety, Topics

Nov 09, 2018

The 20 most blocked keywords for October 2018

Case study Brand safety, Topics

Nov 01, 2018

How publishers can use Publisher Optimisation to reduce brand risk

Article Ad fraud, Brand safety, Channels, Mobile, Programmatic, Topics, Viewability

Oct 23, 2018

Tricks of the trade: Holiday marketing Q&A

Video Brand safety, Channels, Mobile, Social, Topics, Video

Sep 19, 2018

Highlights from our brand safety summit

Article Brand safety, Programmatic, Topics

Sep 11, 2018

Two simple steps to protect yourself against bid caching

Article Ad fraud, Brand safety, Programmatic, Publisher, Topics, Viewability

Aug 15, 2018

Answering your questions about IAS and GDPR

Article Brand safety, Topics

Aug 08, 2018

The 20 most blocked keywords of July 2018

Article Brand safety, Topics

Aug 01, 2018

Brand safety Q&A: Protect your investment

Article Ad fraud, Brand safety, Channels, Data and analytics, Insights, Mobile, Topics, Video, Viewability

Jul 26, 2018

Update your World Cup playbook: 5 tips for marketers

Article Brand safety, Channels, Topics, Video, Viewability

Jul 19, 2018

Achieving trust and transparency as a Google Measurement Partner

Article Brand safety, Topics

Jul 11, 2018

The 20 most blocked keywords of June 2018

Article Ad fraud, Brand safety, Programmatic, Topics, Viewability

Jul 10, 2018

Does World Cup media score marketer goals?

Article Brand safety, Topics

Jun 13, 2018

The 20 most blocked keywords of May 2018

Article Ad fraud, Brand safety, Topics

Jun 06, 2018

What’s shaping marketing budgets in 2018?

Article Brand safety, Topics

May 09, 2018

The 20 most blocked keywords of April 2018

Video Ad fraud, Brand safety, Programmatic, Topics

May 08, 2018

CEO Scott Knoll talks fixing digital advertising on CNBC

Article Brand safety, Topics

May 03, 2018

Media quality report H2 2017: Brand safety Q&A

Article Brand safety, Topics

Apr 16, 2018

Why are our ads appearing on questionable content?

Article Brand safety, Topics

Apr 10, 2018

The 20 most blocked keywords of March 2018

Article Ad fraud, Brand safety, Channels, Programmatic, Social, Viewability

Mar 22, 2018

Ask a social buyer: iProspect

Article Brand safety, Channels, Mobile, Topics

Mar 15, 2018

Three tips to protect your in-app investment

Article Ad fraud, Brand safety, Topics, Viewability

Mar 14, 2018

Getting digital to square one

Article Brand safety, Topics

Mar 12, 2018

The 20 most blocked keywords of February 2018

Article Brand safety, Programmatic, Topics

Mar 09, 2018

Avoiding false positives: Strategic implementation of keyword blocking

Article Ad fraud, Brand safety, Channels, Mobile, Viewability

Feb 26, 2018

Mobile Webinar Q&A: Using data to protect your brand

Article Ad fraud, Brand safety, Programmatic, Topics, Viewability

Feb 22, 2018

Look ahead: Bridging the brand-agency gap

Infographic Brand safety, Insights, Topics, Trends

Feb 13, 2018

The 20 most blocked keywords of January 2018

Article Publisher, Viewability

Feb 12, 2018

Publisher Q&A: Navigating 2018 Election Advertising

Guide Brand safety, Editor's picks, Stories, Topics

Feb 05, 2018

Brand safety: a short guide

Infographic Brand safety

Feb 01, 2018

Low volume, high risk: Is your brand ready for the weekend?

Article Brand safety

Jan 30, 2018

Sex and Violence: How the UK and US block content keywords

Video Ad fraud, Brand safety, Editor's picks, Publisher, Trends

Jan 23, 2018

IAS Influencers – Dave Marquard on publisher inventory

Case study Fundamentals, Success Stories

Jan 22, 2018

Major automaker drives campaign efficiency and performance

Article Brand safety, Topics

Jan 22, 2018

The 20 most blocked keywords by auto brands

Article Brand safety, Social

Jan 17, 2018

Brand safety in a social world

Article Brand safety, Insights, Topics, Trends

Jan 10, 2018

The 20 most blocked keywords of December 2017

Article Editor's picks, Publisher

Jan 09, 2018

Why publishers are struggling to monetize Trump traffic

Article Brand safety, Insights, Stories, Topics, Trends

Dec 06, 2017

The 20 most blocked keywords of November 2017

Article Insights, Trends

Nov 21, 2017

How digital advertising can benefit from the growth of AI

Article Brand safety, Topics

Nov 17, 2017

Brand safety glossary

Guide Brand safety, Topics

Nov 14, 2017

Brand safety: the essentials

Infographic Brand safety, Editor's picks, Insights, Stories, Topics, Trends

Nov 10, 2017

The 20 most blocked keywords of October 2017

Infographic Brand safety, Topics

Oct 26, 2017

Choosing a brand safety partner

Infographic Brand safety, Topics

Oct 24, 2017

The brand safety challenge today

Infographic Brand safety, Topics

Oct 16, 2017

How to identify brand risk

Infographic Brand safety, Insights, Topics, Trends

Oct 09, 2017

The 20 most blocked keywords of September 2017

Article Brand safety, Topics

Oct 03, 2017

Media Quality Report: Q&A on brand risk

Video Brand safety, Topics

Sep 20, 2017

Know your partner, use real-time blocking and multiple strategies

Infographic Brand safety, Editor's picks, Insights, Stories, Topics, Trends

Sep 11, 2017

The 20 most blocked keywords of August 2017

Infographic Brand safety, Data and analytics, Insights, Research and reports, Trends

Aug 09, 2017

The 20 most blocked keywords of July 2017

Article Interviews, Stories

Aug 07, 2017

Cannes Lions interview: Scott Knoll, CEO, Integral Ad Science

Article Brand safety, Data and analytics, Insights, Programmatic, Topics

Jul 20, 2017

Programmatic: what is the real brand risk?

Article Brand safety, Topics

Jul 12, 2017

Marketing in the time of Brexit & Trump: Which path should brands take?

Infographic Brand safety, Data and analytics, Insights, Topics

Jul 10, 2017

The 20 most blocked keywords of June 2017

Article Brand safety, Topics

Jul 04, 2017

What can we learn from Cannes 2017?

Video Brand safety, Insights, Interviews, Stories, Topics, Trends

Jun 27, 2017

Brand safety: content, context, and the news cycle

Video Brand safety, Interviews, Stories, Topics

Jun 21, 2017

How to respond to 2017’s brand safety emergency

Byline Brand safety, Channels, Interviews, Mobile, Programmatic, Social, Stories, Topics, Trends, Viewability

Jun 07, 2017

Trust, transparency, and the battleground for ad quality

Infographic Brand safety, Data and analytics, Insights, Topics

Jun 01, 2017

The 20 most blocked keywords of May 2017

Article Brand safety, Data and analytics, Insights, Topics

May 22, 2017

Protect your brand: Q&A on brand safety

Article Brand safety, Topics

May 12, 2017

Protect your brand: Q&A on brand safety and fake news

Infographic Brand safety, Data and analytics, Insights, Topics

May 10, 2017

The 20 most blocked keywords of April 2017

Infographic Brand safety, Data and analytics, Insights, Topics

May 09, 2017

The 20 most blocked keywords of March 2017

Infographic Brand safety, Data and analytics, Insights, Topics

May 04, 2017

The 20 most blocked keywords of February 2017

Infographic Brand safety, Data and analytics, Insights, Topics

May 02, 2017

The 20 most blocked keywords of January 2017

Article Brand safety, Data and analytics, Insights, Topics

May 01, 2017

Poll: three examples of brand safety challenges

Article Brand safety, Topics

Apr 26, 2017

Protect your brand: how can you avoid inappropriate online content?

Article Brand safety, Editor's picks, Insights, Topics, Trends

Apr 12, 2017

The bigger picture: why the U.S. should take note of Europe’s approach to fake news

Article Data and analytics, Insights

Apr 11, 2017

What’s the UK’s biggest issue in digital for 2017?

Article Data and analytics, Insights

Apr 06, 2017

The latest insights into media quality

Article Editor's picks, Insights, Stories, Trends

Apr 03, 2017

The Brexit countdown begins – but what’s next for digital advertising?

Article Brand safety, Insights, Topics, Trends

Mar 29, 2017

Why is brand safety the new hot topic?

Article Brand safety, Editor's picks, Insights, Stories, Topics, Trends

Mar 23, 2017

The marketing landscape in a Trump presidency

Article Brand safety, Topics

Mar 21, 2017

12 tips to protect your brand

Article Brand safety, Insights, Topics, Trends

Mar 16, 2017

Brand safety on a global scale and in real-time

Infographic Data and analytics, Insights, Trends

Feb 18, 2017

What’s top of mind for the UK in 2017?

Article Brand safety, Insights, Topics, Trends

Jan 18, 2017

The top three common misconceptions about brand safety

Article Brand safety, Channels, Editor's picks, Insights, Social, Stories, Topics, Trends

Dec 15, 2016

Everything you wanted to know about fake news

Article Brand safety, Topics, Viewability

Sep 28, 2016

A brave new media quality world

Article Brand safety, Topics, Viewability

Aug 01, 2016

More beer for your buck: making sense of media quality

Article Brand safety, Topics, Viewability

Apr 14, 2016

Digital trading and the media obstacles

Article Brand safety, Topics

Dec 15, 2015

Digital & politics: seizing the right ad opportunities

Article Data and analytics, Insights

Dec 02, 2015

The current state of media quality in digital advertising

Article Topics, Viewability

Nov 16, 2015

Why viewability is just the beginning

Article Channels, Video

Oct 19, 2015

Beyond one room, one couch, one screen

Article Topics, Viewability

Jul 07, 2015

100% viewability – an impossible dream?

Article Brand safety, Topics, Viewability

May 28, 2015

Digital trading: why advertisers need to think beyond viewability