Streaming Wars: Consumers on staying home with CTV

Top takeaways from the second wave of Streaming Wars

04/24 By IAS Team


The second wave of our Streaming Wars study showed that the more consumers stay at home, the more they’re streaming content. In fact, the second wave discovered that 63% of consumers prefer CTV over other devices for streaming video content—a significant increase from the initial study. Check out the biggest highlights from our Streaming Wars study.

Interested in seeing what else we learned in the study? Download the full report below.

IAS is the first and only partner to work directly with the largest video publishers to validate that video ads are played to completion, free from invalid traffic, on CTVs. Learn more about our CTV and Unified Video tag solutions now.