Think you’re streaming on a CTV? Think again.

A foolproof roadmap to see whether you're streaming through a CTV device

02/25 By IAS Team

Consumers on couches are spending more time than ever binge-watching streaming content on connected TV devices, but have you ever tried explaining that to them? Chances are, many consumers are unaware of the differences between streaming devices, let alone the technology behind them. Fancy yourself an expert? Check out the roadmap below to see whether you’re streaming through a CTV device.