Devising an effective social creative strategy is critical for success on social. Gone are the days when you could repurpose TV creatives to run on digital. Our data illustrates how custom made creatives for social platforms drive higher viewability and more attention. Learn how a major logistics company partnered with IAS to measure their creative performance and how we were able to identify the key differences in media quality performance between made-for-social and television-port creatives.
To see the full results, download the case study below.