Ad verification is a technology process that allows advertisers to check whether their ads are seen by real people, in the right geography, and in safe and suitable environments. To do this, ad verification firms like IAS deploy tags or beacons with an ad that analyse ad placement, performance, context and more. Publishers meanwhile can use ad verification to reduce the risk of running fraudulent ads.
Ad verification requires strategy- it is not a one-size-fits all process but highly personalised to the advertiser. Laura Quigley, our SVP APAC, promises if you follow the steps taught in the lesson, “you will get return on investment”.
In this lesson, you will learn:
- What is ad verification
- What caused the need for ad verification
- How to set a viewability guideline
- How to establish a brand safety threshold
- How to approach fraud
- How to use verification reporting
This article was first published in Campaign Asia