It is challenging to assess where the consumer attention is captured to drive better ROI on social buys, given the nature of mobile scrolling environment and fleeting attention span of users. You need data to identify,
- Which target audiences are paying attention to your brand and message leading to higher conversions?
- Which creatives had the ‘thumb stopping power’ to capture user’s attention to drive campaign KPIs?
Download the case study and learn how Ubisoft Canada used Integral Ad Science’s data driven social insights to develop a better understanding of their target audiences and construct a more critical point-of-view on viewability performance for social.