The ability to collect consumer data online has revolutionised digital advertising. By allowing for customised targeting strategies, data collection enabled marketers to better reach the right consumers, at the right time, in the right places. With the expansion of privacy legislation globally, restrictions are creating opportunities to shift toward more innovative strategies. But how do consumers feel?
IAS asked consumers in Singapore and Indonesia about data collection and targeted advertising to understand how they perceive privacy and digital advertising practices amid growing legislation. Almost 5 out of 10 Singapore and Indonesia consumers indicate that they are willing to take action themselves to restrict data collection online.
Download our research to learn more about how consumers perceive data collection and targeted advertising today!