IAS Expands ‘Context Control’ Solution in APAC, Adds Bahasa Indonesia and Thai Language Capabilities
Now advertisers can access leading brand suitability solutions in new languages along with existing offerings for Chinese, Hindi, Japanese, and Vietnamese among others
Indonesia, 26 November 2020: Integral Ad Science (IAS), the global leader in digital ad verification, today announced the launch of Bahasa Indonesia and Thai language capabilities for its Context Control solution. IAS’s contextual solution is now available worldwide in languages including Bahasa Indonesia, Chinese, Hindi, Japanese, Thai, and Vietnamese.
Context Control incorporates the premiere semantic technology in the verification space to deliver unmatched accuracy and granularity in online content classification for IAS customers. Superior content classification enables a new level of precision and scale for marketers seeking to better navigate the content adjacencies associated with their online campaigns. With advertisers running campaigns in an always-on global news cycle, IAS provides critical brand safety and brand suitability solutions to accurately assess the full content and context of a page, regardless of language.
IAS’s patented semantic technology provides human-like machine comprehension of the vernacular Bahasa and Thai languages, taking into account context, emotion, and sentiment to provide precise page classification. Context Control’s localised language support will help regional advertisers to use page-level analysis beyond URL. This will enable brands to tailor their suitability settings to the language they’re serving alongside and continue to advertise with confidence in contextually relevant environments.
Laura Quigley, SVP APAC at Integral Ad Science, commented, “Context Control helps marketers find the highest quality content adjacencies for their direct and programmatic campaigns. A key challenge for brands and agencies across the APAC region is managing multiple languages in fragmented media markets. Now they can partner with IAS for technology and language support to manage brand safety and suitability in this fast-moving digital world. We’re helping marketers drive higher consumer engagement, ad performance, and return on their ad investments.”
IAS’s Context Control solution, which solves for both contextual avoidance and targeting, is available globally across direct and programmatic buys.
To find out more about how our Context Control solution can deliver better outcomes for your campaigns, click here or download our Context Control one sheet today.