The IAS Insider:
Quality insights for quality results
Run with confidence on YouTube Shorts Short-form video has swiftly become a key component of digital advertising campaigns. Reaching more than two billion users worldwide, YouTube Shorts is one of the most popular short-form video platforms in the world, making...
We’re excited to share the Integral Ad Science Responsibility Report — our first-ever comprehensive report on our Environmental, Social, and Governance (ESG) initiatives. At IAS, aligning our business practices with our ESG objectives is a fundamental principle. As we continue our journey to make a lasting and positive difference in the world, this report serves as a testament to our commitment to transparency and responsible business practices.
All eyes are on attention. Although it’s one of the most widely discussed topics in digital media, marketers remain divided on how to properly harness it. Attention scores, methodologies, and key performance indicators are increasingly diversified — so how can marketers best measure and optimize their campaigns for higher attention?
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