8 out of 10 Indonesian consumers will stop using brands that do this

The current global climate has disrupted our daily lives. In these unprecedented times, protection around your brand message and digital spend is more important than ever before. Integral Ad Science (IAS) conducted the Ripple Effect study in Singapore and Indonesia to get a sense of what consumers are saying about ad environment quality and to […]

88% of Singapore consumers are affected by ad environment

The current global climate has disrupted our daily lives. In these unprecedented times, protection around your brand message and digital spend is more important than ever before. Integral Ad Science (IAS) conducted the Ripple Effect study in Singapore and Indonesia to get a sense of what consumers are saying about ad environment quality and to […]

A Marketer’s guide to digital ad fraud

Digital ad fraud is a global, multi-billion dollar detriment to digital campaigns across all channels. Therefore, it is critical that marketers learn how to defend their brand. Ad fraud is defined as any deliberate activity that prevents the proper delivery of ads to the right people, at the right time, in the right place. Discussing […]

Brand Suitability, Keywords, and Coronavirus

As the world responds to the coronavirus pandemic, people, businesses and entire continents are all navigating the situation in their own respective ways. And while the world has bigger issues at hand, the advertising industry continues to seek guidance on how to best navigate these unprecedented circumstances.

Latest: 2019 Singapore and Indonesia Media Quality reports

Integral Ad Science (IAS), the global leader in digital ad verification, today released its Media Quality reports for the year of 2019 providing transparency into the performance and quality of digital media in Singapore and Indonesia. Among the findings, the report cites improved scores for viewability, anti-fraud efforts and brand risk in these fast-growing media markets. Programmatic […]

On-demand webinar: 2020 APAC Industry Pulse

IAS surveyed industry experts across Asia-Pacific about the trends, challenges, and technologies that will propel digital advertising in 2020. Our goal was to discover how industry professionals perceived transparency and innovation in 2019, and the resulting impact it will have on their marketing budgets in 2020.

Ad fraud: the essentials

We all know ad fraud is a problem, but it’s not always clear what exactly fraud is, how it works, and how we can eliminate it from the digital ecosystem. We’re here to make this complex topic easy to understand and address.

Masters of Media: Jean Thomas, Pomelo Fashion

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. This issue, we speak with Jean Thomas, CMO at Pomelo Fashion. He is a veteran leader with a proven track record in driving hyper-growth in global and local companies that […]

Video: A Reel Advertising Opportunity

Video advertising is rapidly growing across all devices and for good reason: it continues to be the most impactful medium for reaching consumers. We’ve put together some of the major upcoming video trends and how to tap into them to reach consumers.

Combating the global spread of COVID-19

IAS is proud to partner with the Ad Council to publish public service announcements in response to the COVID-19 pandemic.

Have paid streaming services peaked? IAS explores CTV preferences

It’s no secret that connected TV adoption has skyrocketed in recent years, but what happens when subscription bills start to add up? We asked consumers about their connected TV usage and preferences when it comes to paying for subscription services.

On-Demand Webinars

Looking for some on-demand entertainment to keep your work (from home) day moving? All of our past webinars are on-demand and ready to watch.

The Post Cookie Fallout

In our “Post-Cookie Fallout” webinar we discussed solutions and best practices to help publishers maximize the value of their inventory in the wake of industry change and uncertainty. The shift away from cookie-based targeting is the perfect opportunity for publishers to identify new ways to gain from previously unmonetized inventory and maximize yield, all while maintaining the inventory quality that your advertisers care about most.

How brands can ace Ramadan holiday buying in Indonesia

The holy month of Ramadan is next month. Indonesia has the largest Muslim population in the world, with approximately 225 million Muslims. The digital buyers in Indonesia are slated to contribute US$66.8 million in 2020 and the numbers are expected to grow to 86.7 million dollars by 2023, according to eMarketer. Digital ad spend in […]

Consumers on Coronavirus: Ad Adjacency Considerations

Coronavirus has created an unprecedented disruption to the daily lives of millions worldwide and online news/content related to the evolving situation burgeons. In an effort to be better informed and focus on the facts, IAS surveyed US consumers on March 12 to determine how they perceive content adjacencies—and whether they’re changing their digital behaviors related to the pandemic.

Six things set to shake up marketing in 2020

For marketers working in digital advertising, 2019 was a year of learnings and change. Nick Morley highlights what they need to know in 2020. Businesses are compelled to innovate to remain relevant, particularly at a time when new regulations, tools and technology converge to offer exciting opportunities, as well as new challenges. As digital ad […]

Essentials: Digital ad verification

ABOUT IAS Integral Ad Science (IAS) is the global market leader in digital ad verification, offering technologies that drive high-quality advertising media. IAS equips advertisers and publishers with both the insight and technology to protect their advertising investments from fraud and unsafe environments as well as to capture consumer attention, and drive business outcomes. Founded […]

Masters of Media: Michelle Yip, Lazada

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. This issue, we speak with Michelle Yip, CMO at Lazada Singapore. Michelle is a very experienced brand marketer who’s worked with leading brands such as Samsung, Philips, Lazada across the […]

Leadership Best Practices: Featuring Laura Quigley

In this one-of-a-kind feature, Human Resources Magazine, reaches out to 10 leaders, including co-founders, global CEOs and HR heads, to reveal the secrets of their leadership journey and paint a portrait of tomorrow’s leaders. Laura Quigley, Managing Director, Southeast Asia, Integral Ad Science, on why leaders need to move away from the old leadership style […]

13 tips to protect your brand from fake news

With fake news and extremist sites dominating the headlines, protecting your brand is more important than ever. We’re here to help protect your campaigns from unsafe environments in the planning stage, as well as during the campaign.   Here are 13 quick pointers for fast action: 1. Go deep. Domain-level protection is not enough. Different […]