Masters of Media: Nelson Tsai, OMG

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Nelson Tsai is the Associate Digital Operation Director at OMG. He’s a digital advertising expert and understands the advertising technology ecosystem extremely well and uses data and insights to optimise […]

Case Study with GroupM France: Saving 15% of your programmatic spend

With IAS’ granular data and insights, GroupM France identified the areas of campaigns and markets that had below-average levels of viewability.

DOOH & its verification capabilities the next big thing for advertisers in APAC?

For the uninitiated, Digital Out-of-Home (DOOH) refers to ads, and video showcased outside the home at billboard locations such as bus shelters, shopping centers, and large roadside billboards. The message delivery is supported by rich and dynamic digital technology, maximised with real-time capabilities to target consumers on-the-go. DOOH encompasses a variety of screen shapes, sizes, […]

Together at Home: Investing in consumer connection

Advertisers who use advanced brand safety and suitability strategies to connect with consumers now will build lasting relationships for the future.

Total Visibility: Media transparency in the era of efficiency

In this virtual fireside chat IAS, Amino Payments, and Verizon Media discuss the emergence of an industry-first partnership between IAS and Amino. With Total Visibility, advertisers can take back control of their programmatic media spend. Moderated by Verizon Media, this premier virtual fireside chat dives into the importance of transparency into supply path costs and what the future of advertising holds.

Masters of Media: Asha Gourinath, Grab

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Asha Gourinath is the Lead Digital Marketing & CRM for Growth Markets in SEA for Grab. She’s a skilled global marketer who’s worked with clients in India, the US, Canada […]

Get to know Lisa Utzschneider, Chief Executive Officer, IAS

An interview with Zu Anjalika Kamis Gunnulfsen, from Marketing in Asia.   Marketing in Asia (MIA): Lisa, when I first looked at your profile, I was blown-away. You are the recipient of many titles and awards – you are Adweek 50, Business Insider’s “Most Powerful Women in Mobile Advertising”, New York Business Journal’s “Women of […]

The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish

The digital advertising market can be a murky one, with increasing calls for more transparency and trust issues over brand safety and ad fraud. The programmatic scene has once again been thrown into the spotlight and questions about the transparency of its supply chain have recently arisen. According to a report titled “Programmatic supply chain […]

Emerging platforms: Xiaodu is riding China’s smart speaker rise

  Baidu-owned smart speaker brand Xiaodu is a brand on the rise. Its success can be linked to a surge in households using smart speakers and a major shift in consumer habits towards voice in China. One of the most popular smart speaker brands in China, along with Alibaba and Xiaomi, Baidu started selling its […]

Masters of Media: Arush Kochhar, Nestle

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Arush Kochhar is the e-Business Transformation Lead at Nestlé Indonesia. He is a global leader passionate about leveraging digital to transform companies and deliver efficiencies. Integral Ad Science (IAS): Hi […]

WFA x IAS Webinar: A Marketer’s guide to digital ad fraud in APAC

Since the World Federation of Advertisers (WFA) Compendium of Ad Fraud Knowledge for Media Investors was first published in 2016, digital ad fraud has continued to appear in many different forms and shows no sign of abating. Across bots, pixel stuffing, malicious apps, and more, ad fraud has evolved in such a way that it can impact every element of digital advertising including evolving mediums and leading to erosion of media investment across platforms.

Masters of Media: Alessandro Felicani, Coty

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. We speak with Alessandro Felicani, the Category Lead Luxury SEA & India of Coty. Alessandro is a global marketer with a passion for strategy and design. He’s deft in converting […]

Together at Home: Reaching consumers on Facebook

Even though consumers are spending more time at home, increasing privacy legislation creates new challenges for advertisers to reach consumers. Here’s how advertisers can engage consumers on Facebook.

Research: How advertisers can navigate the consumer privacy landscape in SG and ID

The ability to collect consumer data online has revolutionised digital advertising. By allowing for customised targeting strategies, data collection enabled marketers to better reach the right consumers, at the right time, in the right places. With the expansion of privacy legislation globally, restrictions are creating opportunities to shift toward more innovative strategies. But how do […]

Enabling brand suitable targeting for in-stream video with Facebook Content Allow Lists

The Facebook Content Allow Lists solution allows marketers to run video ads alongside vetted in-stream video content in a brand suitable environment.

Follow the Money: Gain radical transparency with Total Visibility from IAS and Amino Payments

With Total Visibility from IAS + Amino, advertisers gain radical transparency with tools to quantify the value of their media & optimize their campaigns.

IAS and Digiday on The State of CTV

In “The State of CTV,” IAS surveyed the Digiday audience to capture the state of the promise—and the pitfalls—of the CTV space. The survey not only gauges levels of understanding toward CTV but also explores what is driving advertisers’ CTV campaigns.

IAS selected for the YouTube Measurement Program

YouTube generates 500 hours of new content every minute, so you need guaranteed protection for your campaigns. IAS is excited to announce our selection for the YouTube Measurement Program (YTMP), further strengthening our growing partnership with Google.

Video Unified Everywhere

Today, the wait is over: two new video solutions are now ready to add to your current IAS stack. IAS is excited to announce the General Availability of both the Connected Television (CTV) Verification Solution and the Unified Video Tag!

Introducing Total Visibility with Amino Payments

In an effort to close the programmatic transparency gap and assure efficient quality media transactions, IAS has formed an exclusive, industry-first partnership with Amino Payments.