A case study by Think with Google on viewable reach. To reach engaged audiences while making the most of its ad spend, ZALORA partnered with research firm IAS to uncover the best video platform for ensuring cost-effective viewable reach. The brand’s focus on viewability helped it increase brand interest and recall in two of its […]
As digital ad trading becomes a more fundamental aspect within the marketer’s toolset, and growth opportunities become evermore apparent, so are the concerns arising as a result of the industry’s complexity. Viewability, brand safety, and the even the underlying relationship between vendors, publishers, and brands, are under increasing levels of scrutiny. In this exclusive interview […]
In partnership with GroupM, IAS identified three brand candidates to participate in an Online Conversion Lift study. This study shows that by leveraging additional insights from Online Conversion Lift data, you can further inform and optimize your media strategy.
‘Helping clients navigate the murkiness of the digital ecosystem excites me’ – 24 hours with… Shawn Byun, Integral Ad Science’s Account Director, Southeast Asia (SEA) Ensuring digital is a safe environment for advertisers makes the long hours worthwhile for Shawn Byun, Integral Ad Science (IAS) Account Director, SEA. But there’s also time for team-building lunches, […]