The bots are evolving: Ad fraud in a privacy driven world

The IAS Threat Lab regularly conducts experiments to understand and decipher any new kind of bot behavior, including how bots have evolved in response to new privacy regulations.

Digital Advertising Horror Stories

What could be more horrifying than a bad advertising incident? These digital monsters come out of closets, eat up your money, and cause damage to your brand reputation that could keep you up at night.

Pushing CTV measurement forward in a fragmented ecosystem

IAS partnered with some of the largest video publishers in the industry to develop a CTV solution that validates video ads played to completion and free from invalid traffic (IVT) on a TV screen.

Social Cheat Sheet

Our Social Cheat Sheet has the key objectives you should be incorporating into your digital strategy, as well as a simple plan-of-action to scale your social ROI.

Protect your YouTube investment

There are over a billion users – almost one-third of all people on the internet – watching YouTube videos. That’s a lot of potential consumers you can reach and influence – with the right data. We can help you measure viewability, ad fraud, and brand safety across YouTube’s inventory. With our latest YouTube Whitelist solution, […]

Raising The Bar On Media Quality Standards With Subway Singapore

Xaxis, the Outcome Media Company and GroupM’s advanced programmatic arm, in partnership with Mediacom, today announced the results of a recent campaign for Subway which achieved superior performance of programmatic video ads over social video. Xaxis and Mediacom worked with Subway to evaluate its video ads’ effectiveness across various online platforms, leading to the formation […]

The State of Brand Suitability

By 2020, a majority of survey participants say brand suitability will be equally or more important to them than brand safety. Why? The answers aren’t the same for everyone. In order to widen the discussion to the greater advertising industry,  IAS partnered with Digiday to lead a study establishing where industry priorities currently lie.  The […]

ZALORA launches a runway-worthy campaign with IAS, focusing on cost-effective viewable reach

A case study by Think with Google on viewable reach. To reach engaged audiences while making the most of its ad spend, ZALORA partnered with research firm IAS to uncover the best video platform for ensuring cost-effective viewable reach. The brand’s focus on viewability helped it increase brand interest and recall in two of its […]

3 ways your brain takes cognitive shortcuts when it views an ad

The human brain is capable of great things. As the most complex organ in the human body packing tremendous processing power, it’s not surprising that your brain sometimes cuts corners to save its resources. In psychology, this shortcut is known as a cognitive schema, a framework that our brains use to “help us organize and […]

Webinar: 2019 Holiday Buying Unwrapped

Across the United States and beyond, the holiday season is the most important period in the retail calendar. During this busy time, campaign performance is critical, as it provides an opportunity to connect with highly engaged shoppers searching for the perfect gift.

Trust & Transparency in South-East Asia: Q&A with Laura Quigley, IAS

As digital ad trading becomes a more fundamental aspect within the marketer’s toolset, and growth opportunities become evermore apparent, so are the concerns arising as a result of the industry’s complexity. Viewability, brand safety, and the even the underlying relationship between vendors, publishers, and brands, are under increasing levels of scrutiny. In this exclusive interview […]

Kraft Heinz: let’s measure digital advertising on brand value rather than cost

Kraft Heinz marketing head argues that conversations on digital advertising are too concentrated on cost rather than impact to brand, and that agencies need to step up  Agencies are growing increasingly frustrated at brands that are not prioritising investment in brand safety measures, but they are pitching the problem wrong, according to Kraft Heinz […]

How to power your Social Media Campaign for Success in APAC?

By Etienne Watrigant, Channel Sales, APAC, Integral Ad Science (IAS) According to eMarketer July 2019 reports, in APAC, 81% of internet users have a social media presence and it’s projected that by 2023, there’ll be 2 billion social media users in APAC! In accordance with these jaw-dropping stats, the potential consumer touchpoints for advertisers today […]

Does viewability drive conversions?

In partnership with GroupM, IAS identified three brand candidates to participate in an Online Conversion Lift study. This study shows that by leveraging additional insights from Online Conversion Lift data, you can further inform and optimize your media strategy.

Insights you can learn from 2018 Media Quality Report: Singapore

Singapore Media Quality Report: Year 2018 In our latest report, we explore media quality benchmarks for display ad inventory on desktop, mobile web and mobile in-app platforms. Discover key insights based on billions of impressions analyzed during 2018. We release our Media Quality Benchmarks for Singapore annually. Our goal is to help advertisers better influence consumers to invest in […]

Insights you can learn from 2018 Media Quality Report: Indonesia

Indonesia Media Quality Report: Year 2018 In our latest report, we explore media quality benchmarks for display ad inventory on desktop, mobile web, and mobile in-app platforms. Discover key insights for the digital market in Indonesia, based on hundreds of billions of impressions analyzed during the year of 2018. We release our Media Quality Benchmarks […]

MMA and IAS Industry Whitepaper: The state of ad fraud in Indonesia

Is your ad spend at risk? As technology evolves to create value for advertisers with advanced targeting capabilities, high customization, and precise measurement, the digital ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud. With Indonesia being the 2nd largest country facing the risk of digital ad fraud, an estimated […]

24 hours with Shawn Byun, IAS’ Account Director, Southeast Asia

‘Helping clients navigate the murkiness of the digital ecosystem excites me’ – 24 hours with… Shawn Byun, Integral Ad Science’s Account Director, Southeast Asia (SEA) Ensuring digital is a safe environment for advertisers makes the long hours worthwhile for Shawn Byun, Integral Ad Science (IAS) Account Director, SEA. But there’s also time for team-building lunches, […]

Insights you can learn from H2 2017 Media Quality Report: SEA, HK & TW

Southeast Asia, Hong Kong & Taiwan edition Our first Southeast Asian, Hong Kong, and Taiwan Media Quality Report includes data from Southeast Asia including Indonesia, Malaysia, The Philippines, Singapore, Thailand and Vietnam as well as data from Hong Kong and Taiwan. In this report, we explore media quality benchmarks for brand safety, ad fraud and viewability on display platforms, as well […]

Lisa Utzschneider, Integral Ad Science (IAS) chief: ‘I want to be sure we’re making the right bets’

Six months into her new job as global CEO of Integral Ad Science (IAS), Lisa Utzschneider is rolling out new offerings swiftly in a bid to push the pace, but says she still sleeps well at night. It’s been a busy first six months for Lisa Utzschneider, the new global chief executive of third-party verifier […]