For the uninitiated, Digital Out-of-Home (DOOH) refers to ads, and video showcased outside the home at billboard locations such as bus shelters, shopping centers, and large roadside billboards. The message delivery is supported by rich and dynamic digital technology, maximised with real-time capabilities to target consumers on-the-go. DOOH encompasses a variety of screen shapes, sizes, […]
Advertisers who use advanced brand safety and suitability strategies to connect with consumers now will build lasting relationships for the future.
Baidu-owned smart speaker brand Xiaodu is a brand on the rise. Its success can be linked to a surge in households using smart speakers and a major shift in consumer habits towards voice in China. One of the most popular smart speaker brands in China, along with Alibaba and Xiaomi, Baidu started selling its […]
With Total Visibility from IAS + Amino, advertisers gain radical transparency with tools to quantify the value of their media & optimize their campaigns.
In “The State of CTV,” IAS surveyed the Digiday audience to capture the state of the promise—and the pitfalls—of the CTV space. The survey not only gauges levels of understanding toward CTV but also explores what is driving advertisers’ CTV campaigns.
YouTube generates 500 hours of new content every minute, so you need guaranteed protection for your campaigns. IAS is excited to announce our selection for the YouTube Measurement Program (YTMP), further strengthening our growing partnership with Google.
Today, the wait is over: two new video solutions are now ready to add to your current IAS stack. IAS is excited to announce the General Availability of both the Connected Television (CTV) Verification Solution and the Unified Video Tag!
In an effort to close the programmatic transparency gap and assure efficient quality media transactions, IAS has formed an exclusive, industry-first partnership with Amino Payments.