MMA and IAS Industry Whitepaper: The state of ad fraud in Indonesia

25 September No author


Is your ad spend at risk?

As technology evolves to create value for advertisers with advanced targeting capabilities, high customization, and precise measurement, the digital ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud.

With Indonesia being the 2nd largest country facing the risk of digital ad fraud, an estimated US$120 million in wasted media ad spend annually, due to digital ad fraud. What does this mean for your media investment?

  • Ad Fraud: Fraud is everybody’s problem
  • Brand Safety: Is your brand’s online reputation at risk?
  • Viewability: How do you ensure you only pay for impressions seen?

Developed in partnership with Mobile Marketing Association (MMA) Indonesia, we have developed an industry whitepaper on ‘The state of ad fraud in Indonesia’, in collaboration with global powerhouses such as Unilever, Nestle, Havas and Mindshare. Download the whitepaper to learn more about the state of ad fraud in Indonesia today!

Interested to learn more about media quality? Get in touch.

Download the whitepaper