A Marketer’s guide to digital ad fraud

21 April By IAS Team

Digital ad fraud is a global, multi-billion dollar detriment to digital campaigns across all channels. Therefore, it is critical that marketers learn how to defend their brand.

Ad fraud is defined as any deliberate activity that prevents the proper delivery of ads to the right people, at the right time, in the right place.

Discussing ad fraud can be a tough topic to tackle, especially if your audience is new to the world of ad fraud. To help facilitate the conversations with your internal and external stakeholders, the Integral Ad Science (IAS) team has put together a checklist that you can use to discuss how your brand can proactively prevent ad fraud:

ad-fraud-checklist

Interested in learning more about ad fraud? We’re here to help! Our Ad Fraud Essentials guide will make this complex topic more easy to understand and discuss.

This guide provides:

  • an overview of the different types of ad fraud
  • a deeper dive into bots and botnets
  • methods for identifying and fighting ad fraud
  • steps you can take to protect yourself

Fill out this form to get your guide to ad fraud now.

P.S. – We can help you reduce the wastage from fraud and help maximise your digital advertising investment. If you would like to speak with the IAS team, select the checkbox in the below form to request a meeting with us for a personalised solutions presentation today. 

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