IAS Extends its Leadership in Brand Safety and Ad Fraud Protection

19 March By IAS Team

Integral Ad Science (IAS), a global leader in digital ad verification, today announced that the company has achieved global recertification from the Trustworthy Accountability Group (TAG) for 2021. IAS successfully earned all three of TAG’s certification seals that apply to its ad verification technology. 

“A longstanding member of TAG, IAS is committed to providing our partners with the trusted tools to control and protect their advertising investments,” said Lisa Utzschneider, CEO, IAS. “We’re proud to achieve these recertifications from TAG because our mission is to be the global benchmark for trust and transparency in digital media quality for our partners.”

For 2021, IAS completed the rigorous evaluations required to achieve recertification for TAG’s Certified Against Fraud, Certified Against Piracy, and Brand Safety Certified Programs. This recertification reinforces IAS’s continued leadership in ad verification, as TAG has become recognised as the leading global standards program around criminal activity and brand safety. According to IAS data, campaigns for which optimisation tools and strategies were not present tended to encounter levels of fraud up to 25x higher than those optimised against fraud.

“With this recertification, IAS continues to take a leadership role in raising standards for trust, transparency, and brand safety across the global digital advertising industry,” said Mike Zaneis, CEO of TAG. “IAS has demonstrated its ongoing commitment to TAG’s standards and building a brand-safe ecosystem for brands, agencies, publishers, and platform partners.”

 

This article was first published in Exchange Wire