Brand safety: the essentials

14 November By IAS Insider

88% Singapore consumers found it annoying when a brand appears next to unsafe content; 79% Indonesia consumers said they would stop using brands with ads appearing next to unsafe content. Learn to protect your brand and digital ad campaigns with our award-winning solutions.

  (Consumer’s perception vs ad environment: Download The Ripple Effect Study – Singapore edition)    (Consumer’s perception vs ad environment: Download The Ripple Effect Study – Indonesia edition)

Download the essentials guide on brand safety for:

  • An overview of how brand safety is measured and the varying levels of risk
  • Context into differences across devices and environments
  • Perspectives from buyers and sellers
  • How fake news impacts brand safety
  • Steps to protect brand image and reputation
  • Things to look for when choosing a brand safety partner
  • And more

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