Ad fraud: the essentials

30 March By IAS Team

Digital ad fraud is a problem in Southeast Asia, where Thailand and Indonesia are the top 2 most targeted countries in the region.

<Download the MMA and IAS Industry Whitepaper: The state of ad fraud in Indonesia>

However, it’s not always clear what exactly fraud is, how it works, and how we can eliminate it from the digital ecosystem. We’re here to make this complex topic easy to understand and address. This guide provides:

  • an overview of the different types of ad fraud
  • a deeper dive into bots and botnets
  • methods for identifying and fighting ad fraud
  • steps you can take to protect yourself

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